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Quando uma empresa utiliza uma marca já estabelecida para lançar um novo produto, faz o que chamamos comumente de extensão de marca. Quando esta tem como alvo um novo segmento de mercado de uma categoria atualmente atendida pela marca-mãe é classificada como extensão de:
REPORT: BIOFUELS POISED TO DISPLACE OIL
Biofuels such as ethanol and biodiesel can
significantly reduce global dependence on oil, according
to a new report by the Worldwatch Institute.
Last year, world biofuel production surpassed 670,000
5 barrels per day, the equivalent of about 1 percent of the
global transport fuel market. Although oil still accounts for
more than 96 percent of transport fuel use, biofuel
production has doubled since 2001 and is poised for even
stronger growth as the industry responds to higher fuel
10 prices and supportive government policies. “Coordinated
action to expand biofuel markets and advance new
technologies could relieve pressure on oil prices while
strengthening agricultural economies and reducing climatealtering
emissions,” says Worldwatch Institute President
15 Christopher Flavin.
Brazil is the world’s biofuel leader, with half of its
sugar cane crop providing more than 40 percent of its nondiesel
transport fuel. In the United States, where 15 percent
of the corn crop provides about 2 percent of the non-diesel
20 transport fuel, ethanol production is growing even more
rapidly. This surging growth may allow the U.S. to overtake
Brazil as the world’s biofuel leader this year. Both countries
are now estimated to be producing ethanol at less than
the current cost of gasoline.
25 Figures cited in the report reveal that biofuels could
provide 37 percent of U.S. transport fuel within the next 25
years, and up to 75 percent if automobile fuel economy
doubles. Biofuels could replace 20–30 percent of the oil
used in European Union countries during the same time
30 frame.
As the first-ever global assessment of the potential
social and environmental impacts of biofuels, Biofuels for
Transportation warns that the large-scale use of biofuels
carries significant agricultural and ecological risks. “It is
35 essential that government incentives be used to minimize
competition between food and fuel crops and to discourage
expansion onto ecologically valuable lands,” says
Worldwatch Biofuels Project Manager Suzanne Hunt.
However, the report also finds that biofuels have the potential
40 to increase energy security, create new economic
opportunities in rural areas, and reduce local pollution and
emissions of greenhouse gases.
The long-term potential of biofuels is in the use of
non-food feedstock that include agricultural, municipal, and
45 forestry wastes as well as fast-growing, cellulose-rich
energy crops such as switchgrass. It is expected that the
combination of cellulosic biomass resources and “nextgeneration”
biofuel conversion technologies will compete
with conventional gasoline and diesel fuel without subsidies
50 in the medium term.
The report recommends policies to accelerate the
development of biofuels, while maximizing the benefits and
minimizing the risks. Recommendations include:
strengthening the market (i.e. focusing on market
55 development, infrastructure development, and the building
of transportation fleets that are able to use the new fuels),
speeding the transition to next-generation
technologies allowing for dramatically increased
production at lower cost, and facilitating sustainable
60 international biofuel trade, developing a true
international market unimpeded by the trade restrictions
in place today.
Worldwatch Institute - June 7, 2006.
Adapted from: http://www.worldwatch.org/node/4079
Some of the benefits of the increase in biofuel production listed by the author are:
REPORT: BIOFUELS POISED TO DISPLACE OIL
Biofuels such as ethanol and biodiesel can
significantly reduce global dependence on oil, according
to a new report by the Worldwatch Institute.
Last year, world biofuel production surpassed 670,000
5 barrels per day, the equivalent of about 1 percent of the
global transport fuel market. Although oil still accounts for
more than 96 percent of transport fuel use, biofuel
production has doubled since 2001 and is poised for even
stronger growth as the industry responds to higher fuel
10 prices and supportive government policies. “Coordinated
action to expand biofuel markets and advance new
technologies could relieve pressure on oil prices while
strengthening agricultural economies and reducing climatealtering
emissions,” says Worldwatch Institute President
15 Christopher Flavin.
Brazil is the world’s biofuel leader, with half of its
sugar cane crop providing more than 40 percent of its nondiesel
transport fuel. In the United States, where 15 percent
of the corn crop provides about 2 percent of the non-diesel
20 transport fuel, ethanol production is growing even more
rapidly. This surging growth may allow the U.S. to overtake
Brazil as the world’s biofuel leader this year. Both countries
are now estimated to be producing ethanol at less than
the current cost of gasoline.
25 Figures cited in the report reveal that biofuels could
provide 37 percent of U.S. transport fuel within the next 25
years, and up to 75 percent if automobile fuel economy
doubles. Biofuels could replace 20–30 percent of the oil
used in European Union countries during the same time
30 frame.
As the first-ever global assessment of the potential
social and environmental impacts of biofuels, Biofuels for
Transportation warns that the large-scale use of biofuels
carries significant agricultural and ecological risks. “It is
35 essential that government incentives be used to minimize
competition between food and fuel crops and to discourage
expansion onto ecologically valuable lands,” says
Worldwatch Biofuels Project Manager Suzanne Hunt.
However, the report also finds that biofuels have the potential
40 to increase energy security, create new economic
opportunities in rural areas, and reduce local pollution and
emissions of greenhouse gases.
The long-term potential of biofuels is in the use of
non-food feedstock that include agricultural, municipal, and
45 forestry wastes as well as fast-growing, cellulose-rich
energy crops such as switchgrass. It is expected that the
combination of cellulosic biomass resources and “nextgeneration”
biofuel conversion technologies will compete
with conventional gasoline and diesel fuel without subsidies
50 in the medium term.
The report recommends policies to accelerate the
development of biofuels, while maximizing the benefits and
minimizing the risks. Recommendations include:
strengthening the market (i.e. focusing on market
55 development, infrastructure development, and the building
of transportation fleets that are able to use the new fuels),
speeding the transition to next-generation
technologies allowing for dramatically increased
production at lower cost, and facilitating sustainable
60 international biofuel trade, developing a true
international market unimpeded by the trade restrictions
in place today.
Worldwatch Institute - June 7, 2006.
Adapted from: http://www.worldwatch.org/node/4079
"This surging growth..." (line 21) refers to:
REPORT: BIOFUELS POISED TO DISPLACE OIL
Biofuels such as ethanol and biodiesel can
significantly reduce global dependence on oil, according
to a new report by the Worldwatch Institute.
Last year, world biofuel production surpassed 670,000
5 barrels per day, the equivalent of about 1 percent of the
global transport fuel market. Although oil still accounts for
more than 96 percent of transport fuel use, biofuel
production has doubled since 2001 and is poised for even
stronger growth as the industry responds to higher fuel
10 prices and supportive government policies. “Coordinated
action to expand biofuel markets and advance new
technologies could relieve pressure on oil prices while
strengthening agricultural economies and reducing climatealtering
emissions,” says Worldwatch Institute President
15 Christopher Flavin.
Brazil is the world’s biofuel leader, with half of its
sugar cane crop providing more than 40 percent of its nondiesel
transport fuel. In the United States, where 15 percent
of the corn crop provides about 2 percent of the non-diesel
20 transport fuel, ethanol production is growing even more
rapidly. This surging growth may allow the U.S. to overtake
Brazil as the world’s biofuel leader this year. Both countries
are now estimated to be producing ethanol at less than
the current cost of gasoline.
25 Figures cited in the report reveal that biofuels could
provide 37 percent of U.S. transport fuel within the next 25
years, and up to 75 percent if automobile fuel economy
doubles. Biofuels could replace 20–30 percent of the oil
used in European Union countries during the same time
30 frame.
As the first-ever global assessment of the potential
social and environmental impacts of biofuels, Biofuels for
Transportation warns that the large-scale use of biofuels
carries significant agricultural and ecological risks. “It is
35 essential that government incentives be used to minimize
competition between food and fuel crops and to discourage
expansion onto ecologically valuable lands,” says
Worldwatch Biofuels Project Manager Suzanne Hunt.
However, the report also finds that biofuels have the potential
40 to increase energy security, create new economic
opportunities in rural areas, and reduce local pollution and
emissions of greenhouse gases.
The long-term potential of biofuels is in the use of
non-food feedstock that include agricultural, municipal, and
45 forestry wastes as well as fast-growing, cellulose-rich
energy crops such as switchgrass. It is expected that the
combination of cellulosic biomass resources and “nextgeneration”
biofuel conversion technologies will compete
with conventional gasoline and diesel fuel without subsidies
50 in the medium term.
The report recommends policies to accelerate the
development of biofuels, while maximizing the benefits and
minimizing the risks. Recommendations include:
strengthening the market (i.e. focusing on market
55 development, infrastructure development, and the building
of transportation fleets that are able to use the new fuels),
speeding the transition to next-generation
technologies allowing for dramatically increased
production at lower cost, and facilitating sustainable
60 international biofuel trade, developing a true
international market unimpeded by the trade restrictions
in place today.
Worldwatch Institute - June 7, 2006.
Adapted from: http://www.worldwatch.org/node/4079
According to the text, Brazil:
REPORT: BIOFUELS POISED TO DISPLACE OIL
Biofuels such as ethanol and biodiesel can
significantly reduce global dependence on oil, according
to a new report by the Worldwatch Institute.
Last year, world biofuel production surpassed 670,000
5 barrels per day, the equivalent of about 1 percent of the
global transport fuel market. Although oil still accounts for
more than 96 percent of transport fuel use, biofuel
production has doubled since 2001 and is poised for even
stronger growth as the industry responds to higher fuel
10 prices and supportive government policies. “Coordinated
action to expand biofuel markets and advance new
technologies could relieve pressure on oil prices while
strengthening agricultural economies and reducing climatealtering
emissions,” says Worldwatch Institute President
15 Christopher Flavin.
Brazil is the world’s biofuel leader, with half of its
sugar cane crop providing more than 40 percent of its nondiesel
transport fuel. In the United States, where 15 percent
of the corn crop provides about 2 percent of the non-diesel
20 transport fuel, ethanol production is growing even more
rapidly. This surging growth may allow the U.S. to overtake
Brazil as the world’s biofuel leader this year. Both countries
are now estimated to be producing ethanol at less than
the current cost of gasoline.
25 Figures cited in the report reveal that biofuels could
provide 37 percent of U.S. transport fuel within the next 25
years, and up to 75 percent if automobile fuel economy
doubles. Biofuels could replace 20–30 percent of the oil
used in European Union countries during the same time
30 frame.
As the first-ever global assessment of the potential
social and environmental impacts of biofuels, Biofuels for
Transportation warns that the large-scale use of biofuels
carries significant agricultural and ecological risks. “It is
35 essential that government incentives be used to minimize
competition between food and fuel crops and to discourage
expansion onto ecologically valuable lands,” says
Worldwatch Biofuels Project Manager Suzanne Hunt.
However, the report also finds that biofuels have the potential
40 to increase energy security, create new economic
opportunities in rural areas, and reduce local pollution and
emissions of greenhouse gases.
The long-term potential of biofuels is in the use of
non-food feedstock that include agricultural, municipal, and
45 forestry wastes as well as fast-growing, cellulose-rich
energy crops such as switchgrass. It is expected that the
combination of cellulosic biomass resources and “nextgeneration”
biofuel conversion technologies will compete
with conventional gasoline and diesel fuel without subsidies
50 in the medium term.
The report recommends policies to accelerate the
development of biofuels, while maximizing the benefits and
minimizing the risks. Recommendations include:
strengthening the market (i.e. focusing on market
55 development, infrastructure development, and the building
of transportation fleets that are able to use the new fuels),
speeding the transition to next-generation
technologies allowing for dramatically increased
production at lower cost, and facilitating sustainable
60 international biofuel trade, developing a true
international market unimpeded by the trade restrictions
in place today.
Worldwatch Institute - June 7, 2006.
Adapted from: http://www.worldwatch.org/node/4079
Based on what Christopher Flavin, President of the Worldwatch Institute, has said, it is possible to state that:
REPORT: BIOFUELS POISED TO DISPLACE OIL
Biofuels such as ethanol and biodiesel can
significantly reduce global dependence on oil, according
to a new report by the Worldwatch Institute.
Last year, world biofuel production surpassed 670,000
5 barrels per day, the equivalent of about 1 percent of the
global transport fuel market. Although oil still accounts for
more than 96 percent of transport fuel use, biofuel
production has doubled since 2001 and is poised for even
stronger growth as the industry responds to higher fuel
10 prices and supportive government policies. “Coordinated
action to expand biofuel markets and advance new
technologies could relieve pressure on oil prices while
strengthening agricultural economies and reducing climatealtering
emissions,” says Worldwatch Institute President
15 Christopher Flavin.
Brazil is the world’s biofuel leader, with half of its
sugar cane crop providing more than 40 percent of its nondiesel
transport fuel. In the United States, where 15 percent
of the corn crop provides about 2 percent of the non-diesel
20 transport fuel, ethanol production is growing even more
rapidly. This surging growth may allow the U.S. to overtake
Brazil as the world’s biofuel leader this year. Both countries
are now estimated to be producing ethanol at less than
the current cost of gasoline.
25 Figures cited in the report reveal that biofuels could
provide 37 percent of U.S. transport fuel within the next 25
years, and up to 75 percent if automobile fuel economy
doubles. Biofuels could replace 20–30 percent of the oil
used in European Union countries during the same time
30 frame.
As the first-ever global assessment of the potential
social and environmental impacts of biofuels, Biofuels for
Transportation warns that the large-scale use of biofuels
carries significant agricultural and ecological risks. “It is
35 essential that government incentives be used to minimize
competition between food and fuel crops and to discourage
expansion onto ecologically valuable lands,” says
Worldwatch Biofuels Project Manager Suzanne Hunt.
However, the report also finds that biofuels have the potential
40 to increase energy security, create new economic
opportunities in rural areas, and reduce local pollution and
emissions of greenhouse gases.
The long-term potential of biofuels is in the use of
non-food feedstock that include agricultural, municipal, and
45 forestry wastes as well as fast-growing, cellulose-rich
energy crops such as switchgrass. It is expected that the
combination of cellulosic biomass resources and “nextgeneration”
biofuel conversion technologies will compete
with conventional gasoline and diesel fuel without subsidies
50 in the medium term.
The report recommends policies to accelerate the
development of biofuels, while maximizing the benefits and
minimizing the risks. Recommendations include:
strengthening the market (i.e. focusing on market
55 development, infrastructure development, and the building
of transportation fleets that are able to use the new fuels),
speeding the transition to next-generation
technologies allowing for dramatically increased
production at lower cost, and facilitating sustainable
60 international biofuel trade, developing a true
international market unimpeded by the trade restrictions
in place today.
Worldwatch Institute - June 7, 2006.
Adapted from: http://www.worldwatch.org/node/4079
The main purpose of the text is to:
O termo ‘marketing social’ apareceu pela primeira vez em 1971, para descrever o uso de princípios e técnicas de marketing para a promoção de uma causa, ideia ou comportamento social. Desde então, o termo passou a significar uma tecnologia de administração da mudança social, associada ao projeto, à implantação e ao controle de programas voltados para o aumento da disposição de aceitação de grupos de adotantes escolhidos como alvo. Recorre a conceitos de segmentação de mercado, pesquisa de consumidores, desenvolvimento e teste de conceitos de produtos, comunicação direta, facilitação, incentivos e teoria da troca, para maximizar a resposta dos adotantes como alvo. A instituição patrocinadora persegue os objetivos de mudança na crença de que eles contribuirão para o interesse dos indivíduos ou da sociedade.
(KOTLER, P.; ROBERTO, E. L. Marketing social: estratégias para alterar o comportamento público. Rio de Janeiro: Campus, 1992.)
Assinale a alternativa que NÃO apresenta exemplo de marketing social.
Sobre competências das polícias, de acordo com o disposto no Código de Trânsito Brasileiro (CTB), analise as afirmativas.
I - A polícia militar dos Estados e do Distrito Federal pode executar a fiscalização de trânsito.
II - Compete à polícia rodoviária federal, no âmbito das rodovias e estradas federais, aplicar e arrecadar multas impostas por infrações de trânsito e as medidas administrativas decorrentes.
III - A polícia civil dos Estados e do Distrito Federal deve dar apoio logístico e de fiscalização às ações específicas dos órgãos e entidades executivos de trânsito.
Está correto o que se afirma em
Em relação à Governança, analise as afirmativas.
I - A governança, como sistema sociocibernético, diz respeito à governança das sociedades modernas; é uma combinação de todo tipo de ação e estruturas de governo.
II - A governança corporativa no setor público relaciona-se com a administração das agências do setor público por meio dos princípios de governança corporativa do setor privado.
III - Uma governança pública, à semelhança da corporativa, apoia-se apenas em dois princípios, conformidade e transparência.
IV - Governança, enquanto estado mínimo, tem sua origem no Banco Mundial com menção a suas políticas de empréstimos e supõe a eficácia dos serviços públicos.
Está correto o que se afirma em
Observe a figura abaixo.
Mural da Libertação - O Reino e Anti-Reino. Na Igreja do Morro de Areia, em Santa Terezinha, 1989. Maximino Cerezo Barredo. In: CASALDÁLIGA, Pedro e BARREDO, Maximino Cerezo. Murais da Libertação na Prelazia de São Félix do Araguaia, Mato Grosso, Brasil. Fotografias: José María Concepción. São Paulo: Edições Loyola, 2005. p.10.
Essa pintura mural registra a visão da Igreja Católica acerca das relações entre empresas, projetos
agropecuários, posseiros e indígenas no Nordeste de Mato Grosso durante o período militar. Sobre essas
relações, assinale a afirmativa correta.
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