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Texto – A eficácia das palavras certas
Havia um cego sentado numa calçada em Paris. A seus pés, um boné e um cartaz em madeira escrito com giz branco gritava: “Por favor, ajude-me. Sou cego”. Um publicitário da área de criação, que passava em frente a ele, parou e viu umas poucas moedas no boné. Sem pedir licença, pegou o cartaz e com o giz escreveu outro conceito. Colocou o pedaço de madeira aos pés do cego e foi embora.
Ao cair da tarde, o publicitário voltou a passar em frente ao cego que pedia esmola. Seu boné, agora, estava cheio de notas e moedas. O cego reconheceu as pegadas do publicitário e perguntou se havia sido ele quem reescrevera o cartaz, sobretudo querendo saber o que ele havia escrito.
O publicitário respondeu: “Nada que não esteja de acordo com o conceito original, mas com outras palavras”. E, sorrindo, continuou o seu caminho. O cego nunca soube o que estava escrito, mas seu novo cartaz dizia: “Hoje é primavera em Paris e eu não posso vê-la”.
(Produção de Texto, Maria Luíza M. Abaurre e Maria Bernadete M. Abaurre)
In light of increased public awareness, professional bodies such as the Information Systems Audit and Control Association (ISACA) have undertaken a number of steps to provide guidance in the implementation of effective IT governance. The approach taken by ISACA appears to be largely based upon two concepts. The first concept relates to increasing the awareness of issues and concepts relating to IT governance in the public domain. The second concept involves the provision of guidelines and the identification of best-practice IT governance mechanisms. Interestingly, the effectiveness of these best-practice mechanisms in improving IT governance is largely based upon conceptual arguments. As such, it becomes important to ascertain if these best-practice mechanisms do impact upon the level of IT governance.
As IT escalates in terms of importance and pervasiveness in the operations of firms, it is inexorably tied to specific mechanisms that are prescribed for good corporate governance, most notably, a sound system of internal controls. Accordingly, effective IT governance is a critical underpinning for a system of good corporate governance that minimizes agency losses for a firm.
Internet: < http://onlinelibrary.wiley.com > (adapted).
Based on the text above, judge the following item.
In light of increased public awareness, professional bodies such as the Information Systems Audit and Control Association (ISACA) have undertaken a number of steps to provide guidance in the implementation of effective IT governance. The approach taken by ISACA appears to be largely based upon two concepts. The first concept relates to increasing the awareness of issues and concepts relating to IT governance in the public domain. The second concept involves the provision of guidelines and the identification of best-practice IT governance mechanisms. Interestingly, the effectiveness of these best-practice mechanisms in improving IT governance is largely based upon conceptual arguments. As such, it becomes important to ascertain if these best-practice mechanisms do impact upon the level of IT governance.
As IT escalates in terms of importance and pervasiveness in the operations of firms, it is inexorably tied to specific mechanisms that are prescribed for good corporate governance, most notably, a sound system of internal controls. Accordingly, effective IT governance is a critical underpinning for a system of good corporate governance that minimizes agency losses for a firm.
Internet: < http://onlinelibrary.wiley.com > (adapted).
Based on the text above, judge the following item.
In light of increased public awareness, professional bodies such as the Information Systems Audit and Control Association (ISACA) have undertaken a number of steps to provide guidance in the implementation of effective IT governance. The approach taken by ISACA appears to be largely based upon two concepts. The first concept relates to increasing the awareness of issues and concepts relating to IT governance in the public domain. The second concept involves the provision of guidelines and the identification of best-practice IT governance mechanisms. Interestingly, the effectiveness of these best-practice mechanisms in improving IT governance is largely based upon conceptual arguments. As such, it becomes important to ascertain if these best-practice mechanisms do impact upon the level of IT governance.
As IT escalates in terms of importance and pervasiveness in the operations of firms, it is inexorably tied to specific mechanisms that are prescribed for good corporate governance, most notably, a sound system of internal controls. Accordingly, effective IT governance is a critical underpinning for a system of good corporate governance that minimizes agency losses for a firm.
Internet: < http://onlinelibrary.wiley.com > (adapted).
Based on the text above, judge the following item.
In light of increased public awareness, professional bodies such as the Information Systems Audit and Control Association (ISACA) have undertaken a number of steps to provide guidance in the implementation of effective IT governance. The approach taken by ISACA appears to be largely based upon two concepts. The first concept relates to increasing the awareness of issues and concepts relating to IT governance in the public domain. The second concept involves the provision of guidelines and the identification of best-practice IT governance mechanisms. Interestingly, the effectiveness of these best-practice mechanisms in improving IT governance is largely based upon conceptual arguments. As such, it becomes important to ascertain if these best-practice mechanisms do impact upon the level of IT governance.
As IT escalates in terms of importance and pervasiveness in the operations of firms, it is inexorably tied to specific mechanisms that are prescribed for good corporate governance, most notably, a sound system of internal controls. Accordingly, effective IT governance is a critical underpinning for a system of good corporate governance that minimizes agency losses for a firm.
Internet: < http://onlinelibrary.wiley.com > (adapted).
Based on the text above, judge the following item.