Questões de Vestibular Comentadas sobre interpretação de texto | reading comprehension em inglês

Foram encontradas 680 questões

Ano: 2016 Banca: FUVEST Órgão: USP Prova: FUVEST - 2016 - USP - Vestibular - Primeira Fase |
Q765700 Inglês

TEXTO PARA A QUESTÃO


    Plants not only remember when you touch them, but they can also make risky decisions that are as sophisticated as those made by humans, all without brains or complex nervous systems.

    Researchers showed that when faced with the choice between a pot containing constant levels of nutrients or one with unpredictable levels, a plant will pick the mystery pot when conditions are sufficiently poor.

    In a set of experiments, Dr. Shemesh, from Tel✄Hai College in Israel, and Alex Kacelnik, from Oxford University, grew pea plants and split their roots between two pots. Both pots had the same amount of nutrients on average, but in one, the levels were constant; in the other, they varied over time. Then the researchers switched the conditions so that the average nutrients in both pots would be equally high or low, and asked: Which pot would a plant prefer?

    When nutrient levels were low, the plants laid more roots in the unpredictable pot. But when nutrients were abundant, they chose the one that always had the same amount.

The New York Times, June 30, 2016. Adaptado.

Segundo uma das conclusões dos experimentos relatados no texto, as plantas de ervilha demonstraram
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Ano: 2016 Banca: CECIERJ Órgão: CEDERJ Prova: CECIERJ - 2016 - CEDERJ - Vestibular - Primeiro Semestre |
Q765475 Inglês

A new planet in our neighborhood - how likely is life there?

By Don Lincoln, August 24, 2016

 

Scientists working at the European Southern Observatory (ESO), using the La Silla telescope, claim to have discovered the closest exoplanet to Earth. Exoplanet means planets orbiting stars other than the Sun. Most of them are huge planets orbiting very near their star. The newly discovered planet, which orbits Proxima Centauri, a star within the so-called “habitable zone”, has been named Proxima b.

Proxima Centauri is a red dwarf, which is the most common type of star in the galaxy. Red dwarfs are much smaller than our Sun, and are very dim. For instance, in the visible spectrum that we use to see, Proxima Centauri gives off 0.0056% as much light as the Sun.

So what about life? Are there any chances that an alien lizard might bask in Proxima Centauri’s light or try to find shade under an alien tree? Dr. Guillem Anglada-Escudé, co-author of the research from London University, believes that “there is a reasonable expectation that this planet might be able to host life”

But this belief is not consensual as other scientists think the prospect of life is improbable. Although the temperature of the planet is thought to be such that liquid water could exist, it is unlikely that Proxima b is habitable, as the planet is subject to stellar wind pressures of more than 2000 times those experienced by Earth from the solar wind. These winds would likely blow any atmosphere away, leaving the undersurface as the only vaguely habitable location on that planet. You shouldn’t imagine, thus, a lush and verdant world, with lovely blue waters, sandy beaches and green plants.

So, what’s the bottom line? First, the discovery is extremely exciting. The existence of a nearby planet in the habitable zone will perhaps increase the interest in efforts like Project Starshot, which aims to send microprobes (instruments that apply a stable and wellfocused beam of charged particles -electrons or ions- to a sample) to Proxima Centauri. On the other hand, Proxima b is unlikely to be a haven for people trying to escape the ecological issues of Earth, so we should not view this discovery as a way to ignore our own ecosystem.

Adapted from: < http://edition.cnn.com/2016/08/24/opinions/nearbyplanet-opinion-lincoln/> Access Oct. 2016.


Glossário:

claim: afirmar; dwarf: anão; dim: opaco; give off: emitir; lizard: lagarto; bask: aquecer-se; belief: crença; wind: vento; undersurface: camada inferior; lush: viçoso; bottom line: aspecto fundamental; aim: visar/ter por objetivo; sample: amostra; haven: refúgio.

Read the text again and answer question.

Which sentence below (adapted from the text) expresses an advice concerning the conservation of Planet Earth?

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Ano: 2016 Banca: CECIERJ Órgão: CEDERJ Prova: CECIERJ - 2016 - CEDERJ - Vestibular - Primeiro Semestre |
Q765474 Inglês

A new planet in our neighborhood - how likely is life there?

By Don Lincoln, August 24, 2016

 

Scientists working at the European Southern Observatory (ESO), using the La Silla telescope, claim to have discovered the closest exoplanet to Earth. Exoplanet means planets orbiting stars other than the Sun. Most of them are huge planets orbiting very near their star. The newly discovered planet, which orbits Proxima Centauri, a star within the so-called “habitable zone”, has been named Proxima b.

Proxima Centauri is a red dwarf, which is the most common type of star in the galaxy. Red dwarfs are much smaller than our Sun, and are very dim. For instance, in the visible spectrum that we use to see, Proxima Centauri gives off 0.0056% as much light as the Sun.

So what about life? Are there any chances that an alien lizard might bask in Proxima Centauri’s light or try to find shade under an alien tree? Dr. Guillem Anglada-Escudé, co-author of the research from London University, believes that “there is a reasonable expectation that this planet might be able to host life”

But this belief is not consensual as other scientists think the prospect of life is improbable. Although the temperature of the planet is thought to be such that liquid water could exist, it is unlikely that Proxima b is habitable, as the planet is subject to stellar wind pressures of more than 2000 times those experienced by Earth from the solar wind. These winds would likely blow any atmosphere away, leaving the undersurface as the only vaguely habitable location on that planet. You shouldn’t imagine, thus, a lush and verdant world, with lovely blue waters, sandy beaches and green plants.

So, what’s the bottom line? First, the discovery is extremely exciting. The existence of a nearby planet in the habitable zone will perhaps increase the interest in efforts like Project Starshot, which aims to send microprobes (instruments that apply a stable and wellfocused beam of charged particles -electrons or ions- to a sample) to Proxima Centauri. On the other hand, Proxima b is unlikely to be a haven for people trying to escape the ecological issues of Earth, so we should not view this discovery as a way to ignore our own ecosystem.

Adapted from: < http://edition.cnn.com/2016/08/24/opinions/nearbyplanet-opinion-lincoln/> Access Oct. 2016.


Glossário:

claim: afirmar; dwarf: anão; dim: opaco; give off: emitir; lizard: lagarto; bask: aquecer-se; belief: crença; wind: vento; undersurface: camada inferior; lush: viçoso; bottom line: aspecto fundamental; aim: visar/ter por objetivo; sample: amostra; haven: refúgio.

Read the text again and answer question

According to the text, some scientists, differently from Dr. Guillem Anglada-Escudé’s opinion, believe that the

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Ano: 2016 Banca: CECIERJ Órgão: CEDERJ Prova: CECIERJ - 2016 - CEDERJ - Vestibular - Primeiro Semestre |
Q765473 Inglês

A new planet in our neighborhood - how likely is life there?

By Don Lincoln, August 24, 2016

 

Scientists working at the European Southern Observatory (ESO), using the La Silla telescope, claim to have discovered the closest exoplanet to Earth. Exoplanet means planets orbiting stars other than the Sun. Most of them are huge planets orbiting very near their star. The newly discovered planet, which orbits Proxima Centauri, a star within the so-called “habitable zone”, has been named Proxima b.

Proxima Centauri is a red dwarf, which is the most common type of star in the galaxy. Red dwarfs are much smaller than our Sun, and are very dim. For instance, in the visible spectrum that we use to see, Proxima Centauri gives off 0.0056% as much light as the Sun.

So what about life? Are there any chances that an alien lizard might bask in Proxima Centauri’s light or try to find shade under an alien tree? Dr. Guillem Anglada-Escudé, co-author of the research from London University, believes that “there is a reasonable expectation that this planet might be able to host life”

But this belief is not consensual as other scientists think the prospect of life is improbable. Although the temperature of the planet is thought to be such that liquid water could exist, it is unlikely that Proxima b is habitable, as the planet is subject to stellar wind pressures of more than 2000 times those experienced by Earth from the solar wind. These winds would likely blow any atmosphere away, leaving the undersurface as the only vaguely habitable location on that planet. You shouldn’t imagine, thus, a lush and verdant world, with lovely blue waters, sandy beaches and green plants.

So, what’s the bottom line? First, the discovery is extremely exciting. The existence of a nearby planet in the habitable zone will perhaps increase the interest in efforts like Project Starshot, which aims to send microprobes (instruments that apply a stable and wellfocused beam of charged particles -electrons or ions- to a sample) to Proxima Centauri. On the other hand, Proxima b is unlikely to be a haven for people trying to escape the ecological issues of Earth, so we should not view this discovery as a way to ignore our own ecosystem.

Adapted from: < http://edition.cnn.com/2016/08/24/opinions/nearbyplanet-opinion-lincoln/> Access Oct. 2016.


Glossário:

claim: afirmar; dwarf: anão; dim: opaco; give off: emitir; lizard: lagarto; bask: aquecer-se; belief: crença; wind: vento; undersurface: camada inferior; lush: viçoso; bottom line: aspecto fundamental; aim: visar/ter por objetivo; sample: amostra; haven: refúgio.

Leia o texto e responda à questão.

De acordo com o texto, o brilho da estrela Proxima Centauri é

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Ano: 2016 Banca: CECIERJ Órgão: CEDERJ Prova: CECIERJ - 2016 - CEDERJ - Vestibular - Primeiro Semestre |
Q765472 Inglês

A new planet in our neighborhood - how likely is life there?

By Don Lincoln, August 24, 2016

 

Scientists working at the European Southern Observatory (ESO), using the La Silla telescope, claim to have discovered the closest exoplanet to Earth. Exoplanet means planets orbiting stars other than the Sun. Most of them are huge planets orbiting very near their star. The newly discovered planet, which orbits Proxima Centauri, a star within the so-called “habitable zone”, has been named Proxima b.

Proxima Centauri is a red dwarf, which is the most common type of star in the galaxy. Red dwarfs are much smaller than our Sun, and are very dim. For instance, in the visible spectrum that we use to see, Proxima Centauri gives off 0.0056% as much light as the Sun.

So what about life? Are there any chances that an alien lizard might bask in Proxima Centauri’s light or try to find shade under an alien tree? Dr. Guillem Anglada-Escudé, co-author of the research from London University, believes that “there is a reasonable expectation that this planet might be able to host life”

But this belief is not consensual as other scientists think the prospect of life is improbable. Although the temperature of the planet is thought to be such that liquid water could exist, it is unlikely that Proxima b is habitable, as the planet is subject to stellar wind pressures of more than 2000 times those experienced by Earth from the solar wind. These winds would likely blow any atmosphere away, leaving the undersurface as the only vaguely habitable location on that planet. You shouldn’t imagine, thus, a lush and verdant world, with lovely blue waters, sandy beaches and green plants.

So, what’s the bottom line? First, the discovery is extremely exciting. The existence of a nearby planet in the habitable zone will perhaps increase the interest in efforts like Project Starshot, which aims to send microprobes (instruments that apply a stable and wellfocused beam of charged particles -electrons or ions- to a sample) to Proxima Centauri. On the other hand, Proxima b is unlikely to be a haven for people trying to escape the ecological issues of Earth, so we should not view this discovery as a way to ignore our own ecosystem.

Adapted from: < http://edition.cnn.com/2016/08/24/opinions/nearbyplanet-opinion-lincoln/> Access Oct. 2016.


Glossário:

claim: afirmar; dwarf: anão; dim: opaco; give off: emitir; lizard: lagarto; bask: aquecer-se; belief: crença; wind: vento; undersurface: camada inferior; lush: viçoso; bottom line: aspecto fundamental; aim: visar/ter por objetivo; sample: amostra; haven: refúgio.

Leia o texto e responda à questão.

Segundo o texto, Proxima Centauri é uma estrela

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Q762691 Inglês

https://qcon-assets-production.s3.amazonaws.com/images/provas/52230/imagem2.jpg


Observando-se a tirinha acima, depreende-se que

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Ano: 2016 Banca: PUC - SP Órgão: PUC - SP Prova: PUC - SP - 2016 - PUC - SP - Vestibular- Primeiro Semestre |
Q762687 Inglês

A citação de Bernard Shaw permite concluir que, para ele,

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Ano: 2016 Banca: PUC-PR Órgão: PUC - PR Prova: PUC-PR - 2016 - PUC - PR - Vestibular - Primeiro Semestre |
Q748168 Inglês

According to the strip the expression ‘I stand corrected’ means:

Imagem associada para resolução da questão

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Ano: 2016 Banca: UFU-MG Órgão: UFU-MG Prova: UFU-MG - 2016 - UFU-MG - Vestibular - 2ª Prova Comum |
Q731114 Inglês

Teen Texting: Girls versus Boys

By Victoria Stern 

Imagem associada para resolução da questão

A new study from the American Psychological Association evaluated how 211 girls and 192 boys communicated via text and found notable gender differences in overall behavior and compulsive use:

• Teenage girls use texting for social connection, whereas boys mostly use it to convey information.

• Boys and girls send about the same number of texts every day, but girls are more likely to become compulsive texters.

• Teenage girls who compulsively text see a steeper decline in their grades than their compulsive male counterparts. The researchers suggest the social content of girls' messages may be more likely to distract them from their academic tasks.

• Compulsive texting also appears to affect girls' mental health more than boys', perhaps because girls are more prone to text about negative feelings and to ruminate on those feelings.


Disponível em: : <http://www.scientificamerican.com/article/teen-texting-girls-versus-boys/> .Acesso em: jan. 2016 (fragmento). 


According to the text, I. gender does play a role in texting behaviors of teenagers. II. males tend to become as compulsive texters as females. III. females seem to share more personal feelings than males. IV. texting affects academic success of both boys and girls. V. females send more texts than their male counterparts.
Assinale a alternativa que apresenta apenas afirmativas corretas
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Ano: 2016 Banca: UFU-MG Órgão: UFU-MG Prova: UFU-MG - 2016 - UFU-MG - Vestibular - 2ª Prova Comum |
Q731113 Inglês

Imagem associada para resolução da questão
Normal-looking earrings will track your heart rate, body temperature and blood oxygen levels, providing you with vital health statistics. If you thought Bluetooth headsets made businessmen talking to themselves in public look strange, these earrings will take that to the next level. Shoes will convert movement into energy, powering internal sensors and other wearable devices. The sensors will help the shoes cool and heat your feet as necessary, as well as track your exercise and any weight changes. Buttons haven‘t changed in decades, but they‘re about to get a big overhaul. Soon, they‘ll have embedded GPS, tracking your movements and learning your habits. That will let all your wearables react in real-time to your location, predicting where you‘re about to go or making suggestions on what‘s next. Getting lost will be a challenge, but if you somehow manage to end up in an unknown or dangerous place, your buttons will be able to contact your family or call 911 for help.
Disponível em: <http://time.com/see-the-wearable-tech-of-the-future/>.. Acesso em: dez. 2015 (fragmento).

De acordo com o texto, considere as afirmativas a seguir.

I. Brincos poderão ser usados para monitorar a saúde de seus usuários.

II. Brincos terão função semelhante aos fones com technologia Bluetooth.

III. Calçados servirão como geradores de energia.

IV. Botões funcionarão como sensores de temperatura corporal.

V. Botões terão influência sobre outras tecnologias portáteis.



Assinale a alternativa que apresenta apenas afirmativas corretas.

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Ano: 2016 Banca: UERJ Órgão: UERJ Prova: UERJ - 2016 - UERJ - Vestibular - Segundo Exame |
Q717685 Inglês
In the last paragraph, the author refers to the hula show to reinforce the following idea:
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Ano: 2016 Banca: UERJ Órgão: UERJ Prova: UERJ - 2016 - UERJ - Vestibular - Segundo Exame |
Q717682 Inglês
Would they proudly applaud our efforts to preserve their contributions to history? (l. 15-16) Considering how the author believes the Hawaiian ancestors would react, the question above could be answered in the following way:
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Ano: 2016 Banca: UERJ Órgão: UERJ Prova: UERJ - 2016 - UERJ - Vestibular - Segundo Exame |
Q717681 Inglês
The first paragraph describes a scene related to Hawaiian culture, but the purpose of this description is presented in the second paragraph. According to the author’s point of view, the aim of this scene is: 
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Ano: 2015 Banca: UECE-CEV Órgão: UECE Prova: UECE-CEV - 2015 - UECE - Vestibular - Primeiro Semestre |
Q700807 Inglês

TEXT

    Five years ago, the book world was seized by collective panic over the uncertain future of print.

    As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

    Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

    “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

    But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

    Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

    E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

    E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

    The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

    Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

    “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

    Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

    The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

    At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

    Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

    “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

As to the waning of the digital tide, Carolyn Reidy, from Simon & Schuster, thinks that
Alternativas
Ano: 2015 Banca: UECE-CEV Órgão: UECE Prova: UECE-CEV - 2015 - UECE - Vestibular - Primeiro Semestre |
Q700806 Inglês

TEXT

    Five years ago, the book world was seized by collective panic over the uncertain future of print.

    As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

    Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

    “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

    But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

    Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

    E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

    E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

    The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

    Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

    “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

    Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

    The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

    At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

    Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

    “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

Despite the huge drop in e-readers sales last year, people in the industry believe
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Ano: 2015 Banca: UECE-CEV Órgão: UECE Prova: UECE-CEV - 2015 - UECE - Vestibular - Primeiro Semestre |
Q700805 Inglês

TEXT

    Five years ago, the book world was seized by collective panic over the uncertain future of print.

    As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

    Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

    “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

    But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

    Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

    E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

    E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

    The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

    Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

    “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

    Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

    The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

    At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

    Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

    “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

According to the chief executive of Penguin Random House,
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Ano: 2015 Banca: UECE-CEV Órgão: UECE Prova: UECE-CEV - 2015 - UECE - Vestibular - Primeiro Semestre |
Q700804 Inglês

TEXT

    Five years ago, the book world was seized by collective panic over the uncertain future of print.

    As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

    Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

    “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

    But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

    Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

    E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

    E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

    The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

    Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

    “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

    Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

    The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

    At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

    Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

    “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

As to young readers, who are the digital natives, it is stated that they
Alternativas
Ano: 2015 Banca: UECE-CEV Órgão: UECE Prova: UECE-CEV - 2015 - UECE - Vestibular - Primeiro Semestre |
Q700803 Inglês

TEXT

    Five years ago, the book world was seized by collective panic over the uncertain future of print.

    As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

    Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

    “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

    But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

    Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

    E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

    E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

    The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

    Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

    “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

    Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

    The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

    At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

    Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

    “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

As compared to music and television in relation to digital technology, publishing seems to
Alternativas
Ano: 2015 Banca: UECE-CEV Órgão: UECE Prova: UECE-CEV - 2015 - UECE - Vestibular - Primeiro Semestre |
Q700802 Inglês

TEXT

    Five years ago, the book world was seized by collective panic over the uncertain future of print.

    As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

    Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

    “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

    But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

    Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

    E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

    E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

    The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

    Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

    “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

    Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

    The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

    At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

    Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

    “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

www.nytimes.com/2015/09/23

While it was thought that by 2015 e-books would have totally surpassed print, what is really happening is that
Alternativas
Ano: 2016 Banca: CECIERJ Órgão: CEDERJ Prova: CECIERJ - 2016 - CEDERJ - Vestibular - Segundo Semestre |
Q648424 Inglês

O TEXTO 2, como um todo, tem por objetivo primordial mostrar:

Alternativas
Respostas
521: D
522: B
523: A
524: D
525: C
526: B
527: D
528: B
529: B
530: C
531: B
532: C
533: A
534: D
535: A
536: D
537: A
538: C
539: B
540: D