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Observe a primeira propaganda da Coca-Cola no Brasil, divulgada em 1943. Em seguida, analise os itens propostos.
Disponível em: <http://www.jipemania.com/coke/brasil/imgbrasil/1943-COCA-COLA-AD-SPRITE-PRIMEIRO-AD.jpg> . Acesso em: 22 ago. 2015.
I. A expressão “gostará imensamente do seu delicioso sabor” demonstra que o produto já era bem conhecido no Brasil.
II. Considerando que a empresa Coca Cola produzia também geladeiras, é possível afirmar que a campanha em favor da Coca-Cola “bem fria” divulgava ao mesmo tempo a venda dos refrigeradores, que possibilitariam o consumo do produto gelado.
III. A expressão “Unidos hoje, unidos sempre” representa uma aproximação da política brasileira e norte-americana no período, que implicará um aumento das importações dos produtos norte-americanos pelo Brasil.
IV. Apesar de a propaganda ser do ano 1943, não é possível estabelecer nenhuma relação entre a comercialização da Coca-Cola no Brasil na década de 1940 e a participação do Brasil na Segunda Guerra Mundial.
Assinale a alternativa CORRETA.
According to the text, it is CORRECT to state that
Improving with age? How city design is adapting to older populations
There is no denying it: like it or not we are all getting older. According to the UN World Population Prospects
report, the global population of older people is growing at an unprecedented rate. By 2050, for the
first time in human history, there will be more over-65s than children under 15. The number of people over
100 will increase by 1,000%. And as by then 70% of the world’s population will likely live in cites, this will
present huge challenges, and cities will need to adapt. “Small innovations can make a difference,” Recalcati
adds. “Older people are less likely to drive, favouring public transport and walking. The average person
over 65 manages a walking speed of 3km/hour. At 80 that goes down to 2km/hour, compared with the
average for a working age person of 4.8km/hour. Reducing the distance between transport stops, shops,
benches, trees for shade, public toilets and improving pavements and allowing more time to cross the
road all encourage older people to go out.” In the UK, the government has just announced the building
of 10 new towns designed to address ageing and health issues such as obesity. As well as encouraging
more active lifestyles, the designs could include wider pavements, few trip hazards and moving LCD
signs, making the streets easier to navigate for people with dementia and other age-related conditions.
London-based charity Living Streets has also been working alongside communities carrying out street
audits with older residents to see what improvements could be made, as well as campaigning at a strategic
level to influence positive legislative and infrastructure changes. Their project Time to Cross campaigned
to increase pedestrian crossing times which resulted in Transport for London (TfL) agreeing to a
review.
www.thegardian.com/cities/2016/ap/25/improving-with-age-how-city-design-is-adapting-to-older-populations.
I. Old people walk slowly, so they prefer driving.
II. The adaptions mentioned refer not only to elderly but also to obese people.
III. Population is helping to make improvements.
IV. US Policy makers think elderly people should move to smaller cities.
V. There will be more adults than children by 2050.
What does this text aim to?
Zika virus makes Rio Olympics a threat in Brazil and abroad, health expert says
Amir Attaran calls for postponement or moving of Games and says biggest risk is spreading the virus to countries without adequate healthcare infrastructure.
As Brazil reels from a spiraling political crisis and its deepest recession in decades, a public health specialist in Canada has added to the country’s woes with a high-profile call for the 2016 summer Olympics – slated to kick off in Rio de Janeiro in early August – to be postponed or moved due to the Zika outbreak. Speaking to the Guardian on Thursday, Attaran described the idea of going ahead with the games as both “indescribably foolish” and “monstrously unethical”. The potential risks to visitors range from braindamaged children to death in rare instances, he added. “Is this what the Olympics stand for?”
Adapted from: http://www.theguardian.com/world/2016/may/12/rio-olympics-zika-amir-attaran-public-health-threat
According to the strip the expression ‘I stand corrected’ means:
What does the title of the text mean?
Dreaming brain rhythms lock in memories
It is the clearest evidence to date that REM sleep is critical for memory. By switching off certain brain cells, the researchers silenced a particular, rhythmic type of brain function - without waking the mice. If they did this during REM sleep, the mice failed subsequent memory tests. The research is reported in the journal Science.
REM sleep is the phase during which, at least in humans, dreams take place - but the question of whether it is important for settling new memories has been difficult to answer. Recent studies have tended to focus on deep, non-REM sleep instead, during which brain cells fire in various patterns that reflect memory consolidation and "re-play" of the day's experiences. During REM sleep, while our eyes flicker and our muscles relax, exactly what the brain is doing is something of a mystery. But it is a type of sleep seen across the animal kingdom, in mammals and birds and even lizards.
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