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Q924274 Inglês

                        How much should your boss know about you?

                                                              By José Luis Penarredonda, 26 March 2018 


      We’re all being graded every day. The expensive plane tickets I bought recently have already popped up in my credit score. The fact that I've stopped jogging every morning has been noted by my fitness app - and, if it were connected with an insurance company, this change might push up my premiums. [...]. And, yes, my desirability and efficiency as a worker is also up for evaluation and can be given a number.

      HR departments are crunching increasing volumes of data to measure employees in a more granular way. From software that records every keystroke, or the ‘smart’ coffee machines that will only give you a hot drink if you tap it with your work ID badge there are more opportunities than ever for bosses to measure behaviour. Some analysts think this industry could be worth more than $1 billion by 2022.

      One big aim of data collection is to make “predictions about how long an'employee will stay, and it may influence hiring, firing, or retention of people" [...].

      One problem with this approach is that it’s blind to some of the non-quantifiable aspects of work. Some of the subtler things I do in order to be a better writer, for instance, are not quantifiable: having a drink with someone who tells me a great story, or imagining a piece on my commute. None of these things would show up in my ‘job score'. “A lot of the qualitative aspects of work are being written out,” says Moore, “because if you can’t measure them, they don't exist”.


The dilemma of data


      There are several good business reasons to collect data on employees - from doing better risk management to examining if social behaviours in the workplace can lead to gender discrimination. “Companies fundamentally don't understand how people interact and collaborate at work,” says Ben Waber, president and CEO of Humanyze, an American company which gathers and analyses data about the workplace. He says that he can show them.

      Humanyze gathers data from two sources. The first is the metadata from employees’ communications: their email, phone or corporate messaging service [...]. The second area is data gathered from gadgets like Bluetooth infrared sensors which detect how many people are working in one particular part of an office and how they move around. They also use 'supercharged' ID badges that, as Waber says, are beefed up with "microphones which don't record what you say, but do voice-processing in real time.” This allows measurement of the proportion of time you speak, or how often people interrupt you.

      After six weeks of research, the employer gets a 'big picture’ of the problem it wants to solve, based on the analysed data. If the aim, for instance, is to boost sales, they can analyse what their best salespeople do that others don’t.

     Waber sees it as “a lens of very large work issues, like diversity, inclusion, workload assessment, workspace planning, or regulatory risk”. His business case is that these tools will help companies save millions of dollars and even years of time [...].

                                                                           (Abridged from http://www.bbc.com)

Which option completes the text below correctly?


A Beijing company has unveiled spectacularly futuristic designs for a pollution-busting, elevated bus


      [...] Song Youzhou, the project’s chief engineer, claimed the busses could be produced for 20% of the price of an underground train and rolled out far more quickly since the______infrastructure was relatively simple.

      The project has been greeted with ______ in China, where traffic jams have grown as the country ______the United States to become the largest car market on earth in 2009.

      However,______over the______ was tempered by the fact that a virtually identical contraption was unveiled at the same expo in 2010 without catching on. Its ______? A Chinese engineer by the name of Song Youzhou.

(Adapted from https://www.ltheguardian.com)

Alternativas
Q924273 Inglês

                        How much should your boss know about you?

                                                              By José Luis Penarredonda, 26 March 2018 


      We’re all being graded every day. The expensive plane tickets I bought recently have already popped up in my credit score. The fact that I've stopped jogging every morning has been noted by my fitness app - and, if it were connected with an insurance company, this change might push up my premiums. [...]. And, yes, my desirability and efficiency as a worker is also up for evaluation and can be given a number.

      HR departments are crunching increasing volumes of data to measure employees in a more granular way. From software that records every keystroke, or the ‘smart’ coffee machines that will only give you a hot drink if you tap it with your work ID badge there are more opportunities than ever for bosses to measure behaviour. Some analysts think this industry could be worth more than $1 billion by 2022.

      One big aim of data collection is to make “predictions about how long an'employee will stay, and it may influence hiring, firing, or retention of people" [...].

      One problem with this approach is that it’s blind to some of the non-quantifiable aspects of work. Some of the subtler things I do in order to be a better writer, for instance, are not quantifiable: having a drink with someone who tells me a great story, or imagining a piece on my commute. None of these things would show up in my ‘job score'. “A lot of the qualitative aspects of work are being written out,” says Moore, “because if you can’t measure them, they don't exist”.


The dilemma of data


      There are several good business reasons to collect data on employees - from doing better risk management to examining if social behaviours in the workplace can lead to gender discrimination. “Companies fundamentally don't understand how people interact and collaborate at work,” says Ben Waber, president and CEO of Humanyze, an American company which gathers and analyses data about the workplace. He says that he can show them.

      Humanyze gathers data from two sources. The first is the metadata from employees’ communications: their email, phone or corporate messaging service [...]. The second area is data gathered from gadgets like Bluetooth infrared sensors which detect how many people are working in one particular part of an office and how they move around. They also use 'supercharged' ID badges that, as Waber says, are beefed up with "microphones which don't record what you say, but do voice-processing in real time.” This allows measurement of the proportion of time you speak, or how often people interrupt you.

      After six weeks of research, the employer gets a 'big picture’ of the problem it wants to solve, based on the analysed data. If the aim, for instance, is to boost sales, they can analyse what their best salespeople do that others don’t.

     Waber sees it as “a lens of very large work issues, like diversity, inclusion, workload assessment, workspace planning, or regulatory risk”. His business case is that these tools will help companies save millions of dollars and even years of time [...].

                                                                           (Abridged from http://www.bbc.com)

Which option completes the text below correctly?


The story of a sub's last desperate dive


[...] The lost submarine ______ during an expedition______by Find AE1 Limited in December 2017, more than 103 years after it______near the Duke of York Islands in PNG, ending one of Australia’s longest naval mysteries.

Defence Minister Marise Payne said the images collected during the expedition ______ that the boat’s guardrails ______ and hatches appeared to be shut. “These first assessments from the expedition indicate that the AE1 ______ to be in a state for underwater operations."

(Adapted from httpI I : www.defence.gov.au/news)

Alternativas
Q924272 Inglês

                        How much should your boss know about you?

                                                              By José Luis Penarredonda, 26 March 2018 


      We’re all being graded every day. The expensive plane tickets I bought recently have already popped up in my credit score. The fact that I've stopped jogging every morning has been noted by my fitness app - and, if it were connected with an insurance company, this change might push up my premiums. [...]. And, yes, my desirability and efficiency as a worker is also up for evaluation and can be given a number.

      HR departments are crunching increasing volumes of data to measure employees in a more granular way. From software that records every keystroke, or the ‘smart’ coffee machines that will only give you a hot drink if you tap it with your work ID badge there are more opportunities than ever for bosses to measure behaviour. Some analysts think this industry could be worth more than $1 billion by 2022.

      One big aim of data collection is to make “predictions about how long an'employee will stay, and it may influence hiring, firing, or retention of people" [...].

      One problem with this approach is that it’s blind to some of the non-quantifiable aspects of work. Some of the subtler things I do in order to be a better writer, for instance, are not quantifiable: having a drink with someone who tells me a great story, or imagining a piece on my commute. None of these things would show up in my ‘job score'. “A lot of the qualitative aspects of work are being written out,” says Moore, “because if you can’t measure them, they don't exist”.


The dilemma of data


      There are several good business reasons to collect data on employees - from doing better risk management to examining if social behaviours in the workplace can lead to gender discrimination. “Companies fundamentally don't understand how people interact and collaborate at work,” says Ben Waber, president and CEO of Humanyze, an American company which gathers and analyses data about the workplace. He says that he can show them.

      Humanyze gathers data from two sources. The first is the metadata from employees’ communications: their email, phone or corporate messaging service [...]. The second area is data gathered from gadgets like Bluetooth infrared sensors which detect how many people are working in one particular part of an office and how they move around. They also use 'supercharged' ID badges that, as Waber says, are beefed up with "microphones which don't record what you say, but do voice-processing in real time.” This allows measurement of the proportion of time you speak, or how often people interrupt you.

      After six weeks of research, the employer gets a 'big picture’ of the problem it wants to solve, based on the analysed data. If the aim, for instance, is to boost sales, they can analyse what their best salespeople do that others don’t.

     Waber sees it as “a lens of very large work issues, like diversity, inclusion, workload assessment, workspace planning, or regulatory risk”. His business case is that these tools will help companies save millions of dollars and even years of time [...].

                                                                           (Abridged from http://www.bbc.com)

According to the text, it is correct to state that:
Alternativas
Q924271 Inglês

Based on the text below, answer the next question.

                 Now Hear This: A Navy Audiologist in the Federated

                                        States of Micronesia

                  By Mass Communication Specialist 1st Class

                  Byron C. Linder, Pacific Partnership Public Affairs

        Story Number: NNS180326-20 Release Date: 3/26/2018 1:34:00 PM


      PACIFIC OCEAN (NNS) - Pacific Partnership, with 2018 marking the 13th iteration of the event, brings together a vast array of personnel from countries including the U.S., United Kingdom, Australia, and Japan. In each demographic, you'll find personnel who are on their first, second, or even third trip to the Federated States of Micronesia (FSM).

      But only one participant this year can claim the crown of "most familiar firsthand" with the FSM islands. He is Lt. Matt Thomas, an audiologist stationed at Navy Environmental Preventative Medicine Unit 6 in Pearl Harbor, Hawaii, with 18 years of service in the active duty and Reserves.

      This is Thomas' third time to Yap...but ninth overall to Micronesia. He's not a diving enthusiast, exploring the countless reefs under the sea in his off duty time. Nor is this his ninth Pacific Partnership - indeed, it is his first time as part of the mission. Rather, he has made it his focus to bring his specialty of audiology to a place where there is no native support, time and time again.

      A native son of El Paso, Texas, and University of Texas graduate, Thomas found himself working for a baseball team and being less than impressed with the "grunt work" the job entailed."During my breaks, I would read, mostly history. I was a history major, and I wanted to work overseas when I got out of college, but l was not doing that. So I put it all together and figured the Navy would be the way to make that happen," Thomas explained.

      Thomas pursued a career as a surface warfare officer, but it was during a deployment to Djibouti in 2010 that he began not just a transition from the Reserves to active duty... but to a whole new field.'The medical field was my avenue to go from the Reserves to active duty, and audiology offered me the chance to take the prerequisite courses while I was deployed. I took eight classes that one summer in Djibouti, applied to every school that I could, and got accepted," Thomas recalled, adding he maintained Reserve service while balancing a full-time class schedule.

      Navy Environmental Preventative Medicine Unit 6, Thomas' command, has significant operational presence in the area. But it was force of will, he said, that got him to the FSM. 

                                                                         (Abridged from http://www.navy.mil/)


According to the text, it is correct to state that:

Alternativas
Q912059 Comunicação Social
De acordo com Sant’Anna, Rocha Júnior e Garcia (2015), como regra, deve-se dar preferência aos caracteres tipográficos, evitando o uso de caracteres desenhados. Porém, existem situações em que a tipografia diferenciada não somente é adequada, mas pode se tornar um dos grandes diferenciais da peça, e a legibilidade dessas tipografias depende de cinco fatores. Sendo assim, assinale a opção que apresenta esses fatores.
Alternativas
Q912058 Comunicação Social
Analise as afirmativas abaixo referentes às formas da Comunicação Pública, segundo Pierre Zémor (in: Duarte, 2012).
I- A comunicação pública é encarregada de tornar a informação disponível ao público e de estabelecer a relação e o diálogo, que são capazes de tornar um serviço desejável e preciso. II- Os serviços oferecidos ao público, como todos os serviços, aspiram à notoriedade e à boa qualidade de sua imagem. O mercado potencial dos usuários interessados não é geralmente muito amplo, o que não justifica aqui o apelo aos técnicos da informação de massa antes de uma troca comunicativa. III- As campanhas de informação sobre as causas sociais ou de natureza humanitária encontram menos dificuldades do que as mobilizações cívicas para serem recebidas pela opinião.
Assinale a opção correta.
Alternativas
Q912057 Comunicação Social
Com o rádio, grandes mudanças ocorreram na imprensa, na publicidade, no teatro e na poesia. Conforme McLuhan (2007), assinale a opção correta sobre as características desse meio de comunicação.
Alternativas
Q912056 Comunicação Social
De acordo com Erbolato (2008), o texto jornalístico, além de obedecer à gramática, deve ser claro, harmônico, preciso, ter unidade e seguir uma sequência lógica. Sendo assim, assinale a opção correta quanto às características do texto jornalístico.
Alternativas
Q912055 Comunicação Social
De acordo com Barbosa e Rabaça (2002), o deslocamento da câmera, por qualquer meio, para aproximar, afastar ou acompanhar um objeto é denominado:
Alternativas
Q912054 Comunicação Social
A comunicação é um sistema aberto, semelhante à empresa. Uma empresa organiza-se, desenvolve-se, e sobrevive, graças ao sistema de comunicação que ela cria e mantém e que é responsável pelo envio e recebimento de mensagens de três grandes sistemas. De acordo com Torquato (2015), esses sistemas são:
Alternativas
Q912053 Comunicação Social
De acordo com Monteiro (2012), as empresas possuem níveis de maturidade na utilização das mídias sociais. Segundo esse autor, quanto ao plano de negócios, assinale a opção que apresenta a característica do nível SMC2.
Alternativas
Q912052 Jornalismo
Com relação às Teorias do Jornalismo, Pena (2013) afirma que as organizações dispõem de meios específicos para realizar seu trabalho e que esses meios influenciam diretamente o resultado desse trabalho, ou seja, o produto final. Em uma pizzaria, por exemplo, a qualidade do produto depende do tipo de farinha utilizada para fazer a massa, do molho de tomate, do queijo, do forno e de uma série de outros fatores. O pizzaiolo pode até ser muito talentoso, mas seu ofício está condicionado pelos meios. Esse conceito se refere à Teoria:
Alternativas
Q912051 Comunicação Social
De acordo com Barbeiro (2015), a melhor escola para dar boas entrevistas é a prática. Com ela, é possível adquirir o hábito, afastar a inibição e não se deixar intimidar pelo entrevistador. Sendo assim, assinale a opção INCORRETA, com relação à entrevista.
Alternativas
Q912050 Comunicação Social
Segundo Duarte (2012), os discursos podem ser considerados um instrumento de comunicação pública:
Alternativas
Q912049 Comunicação Social
A imagem da TV exige que, a cada instante, fechemos os espaços da trama por meio de uma participação convulsiva e sensorial que é profundamente cinética e tátil. Segundo McLuhan (2007), assinale a opção INCORRETA sobre as características da televisão.
Alternativas
Q912048 Comunicação Social
Projetos em cores normalmente exigem uma prova de alta qualidade, que é aprovada pelo cliente e enviada à gráfica para ser comparada com a prova da impressora. Segundo Bann (2012), há diversos tipos de prova disponíveis, que variam em termos de custo e qualidade. Nesse sentido, assinale a opção correta.
Alternativas
Q912047 Comunicação Social
De acordo com os quatro modelos de prática das relações públicas, preconizados por Grunig e Hunt (in: Kunsch, 2009), assinale a opção que apresenta o modelo que descreve uma prática a qual está baseada em pesquisas e utiliza a comunicação para administrar conflitos e aperfeiçoar o entendimento mútuo.
Alternativas
Q912046 Comunicação Social
Um trabalho de impressão simples envolve várias partes e operações, as quais precisam ser cuidadosamente planejadas e controladas, e a responsabilidade de cada um deve ser definida desde o início. Sendo assim, assinale a opção correta quanto ao fluxo de trabalho de impressão e os canais de entrada e saída, segundo Bann (2012).
Alternativas
Q912045 Comunicação Social
De acordo com Sant’Anna, Rocha Júnior e Garcia (2015), toda agência tem histórias sobre boas propostas que foram tão alteradas por todos os envolvidos no processo de aprovação que seu resultado final se tornou absolutamente agradável a todos, mas ineficiente no mercado. Segundo os autores mencionados, há sete exigências para o anunciante-cliente; sendo assim, assinale a opção que NÃO apresenta uma dessas exigências.
Alternativas
Q912044 Comunicação Social
De acordo com Kotler e Armstrong (2015), diversas etapas compõem a seleção da mídia de propaganda. Assinale a alternativa que apresenta as principais etapas dessa seleção.
Alternativas
Respostas
5401: C
5402: A
5403: D
5404: C
5405: E
5406: B
5407: D
5408: E
5409: A
5410: E
5411: D
5412: B
5413: C
5414: C
5415: A
5416: B
5417: B
5418: B
5419: E
5420: B