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Many advertisements also contain a ________slogan or a ________ to attract the consumer’s attention. Effective slogans are usually short, easy to remember and to repeat. Another technique for advertising is ________ commercials. It’s when a person, often a famous one, shows up in ads and commercials. They speak on behalf of a product and they promote from hygiene items to financial institutions. Sponsors pay high ________ to these “posters boys” because it’s been proved that celebrities are a status symbol that not only play a role model but can easily influence people.
Adapted from Grad Two.
The Printing Press
If you asked a large number of people what the most important invention has been, many would say the printing press. Others might say the wheel. But even though it’s debatable whether the appearance of the printing press affects the course of history more than the wheel. The printing press ranks within the top two or three inventions in history. Long before the telephone, the TV, the radio and the computer, the written word was the only way to communicate ideas to people too far away to talk with. Until the sixth or seventh century, all books had to be written by hand. Creating a book was difficult, and in comparison with today, very few books existed. Therefore, very few people read books.”
Adapted from Top Noch.
The Printing Press
If you asked a large number of people what the most important invention has been, many would say the printing press. Others might say the wheel. But even though it’s debatable whether the appearance of the printing press affects the course of history more than the wheel. The printing press ranks within the top two or three inventions in history. Long before the telephone, the TV, the radio and the computer, the written word was the only way to communicate ideas to people too far away to talk with. Until the sixth or seventh century, all books had to be written by hand. Creating a book was difficult, and in comparison with today, very few books existed. Therefore, very few people read books.”
Adapted from Top Noch.
The Printing Press
If you asked a large number of people what the most important invention has been, many would say the printing press. Others might say the wheel. But even though it’s debatable whether the appearance of the printing press affects the course of history more than the wheel. The printing press ranks within the top two or three inventions in history. Long before the telephone, the TV, the radio and the computer, the written word was the only way to communicate ideas to people too far away to talk with. Until the sixth or seventh century, all books had to be written by hand. Creating a book was difficult, and in comparison with today, very few books existed. Therefore, very few people read books.”
Adapted from Top Noch.
Corruption
People all over the world complain about the corruption of police, government officials, and business leader. Three examples of corruption are:
• a police officer takes money from a driver so he doesn’t give the driver a ticket for speeding.
• a public official gives a government contract to a company in which he, or she has a financial interest.
• a company that wants to do business with a government agency offers public official money, or a gift to choose that company for the job.
Some people feel that power promotes corruption and that corruption is just an unavoidable part of human nature. But everyone agrees that it’s a terrible problem all over the world.
Adapted from Top Noch.
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