Questões de Concurso Comentadas sobre artigos | articles em inglês

Instruções: Considere o texto a seguir para responder às questões de números 37 a 44.

After nearly a decade of trying, Wal-Mart never cracked the country – failing to become the all-in-one shopping destination for Germans that it is for so many millions of Americans. Wal-Mart's problems are not limited to Germany. The retail giant has struggled in countries like South Korea and Japan as it discovered that its formula for success – low prices, zealous inventory control and a large array of merchandise – did not translate to markets with their own discount chains and shoppers with different habits.

Some of Wal-Mart's problems stem from being a uniquely powerful American enterprise trying to impose its values around the world. At Wal-Mart's headquarters in Bentonville, Ark., however, the message from these missteps is now registering loud and clear.

Among other things, Wal-Mart now cares (37) whether its foreign stores carry the name derived from its founder, Sam Walton, as the German Wal-Marts do. Seventy percent of WalMart's international sales come from outlets with names like Asda in Britain, Seiyu in Japan or Bompreço in Brazil. Far from being chastened by its setbacks, Wal-Mart is forging ahead with an aggressive program of foreign acquisitions. In a single week last fall, Wal-Mart completed the purchase of the Sonae chain in Brazil, bought a controlling stake in Seiyu of Japan, and became a partner in the Carcho chain in Central America.

Starting from scratch 14 years ago, Wal-Mart International [TO GROW] into a $63 billion business. It is the fastest-growing part of Wal-Mart, with nearly 30 percent sales growth in June, compared with the same month last year. Even subtracting one-time gains from acquisitions, it grew at nearly 12 percent, about double the rate of Wal-Mart's American stores.

Sustaining that pace is critical for Wal-Mart, because high fuel prices have helped sap the buying power of Americans. In June, store traffic in its home market declined. Wal-Mart estimated that its sales in the United States in stores open at least one year would increase only 1 percent to 3 percent in July.

Another problem that has afflicted Wal-Mart in several countries is its inability to compete with established discounters. The obvious lesson is to try to bulk up. In Brazil, Wal-Mart opened only 25 stores in its first decade there and struggled to compete against bigger local rivals. Then, in 2004, it bought Bompreço, giving it a presence in the country's poor, but fastgrowing, northeast.

Wal-Mart did not change the names of the stores, which range from neighborhood grocers to large American-style hypermarkets. But with 295 stores in Brazil, Wal-Mart now ranks third in the market, after Carrefour of France and the market leader, Companhia Brasileira de Distribução.

(Adapted from an article by Mark Landler and Michael Barbaro published in the New York Times, August 2, 2006)

Instruções: As questões de números 41 a 44 referem-se ao texto abaixo.

Industry gets the floor: Developing future Air Traffic Flow and Capacity Management Systems (ATFCM)

One of the key SESAR projects in the area of Air Traffic Flow and Capacity Management Systems (ATFCM) is Project 13.1.4, managed by Dominique Latgé, from Thales. He explained how the project will enable industry to contribute to future ATFCM systems through SESAR.

The project addresses the evolution of the Network Information Management System (NIMS) from a centralised regional system to a more collaborative and distributed system based on the Functional Airspace Blocks (FABs). One of its objectives is to help the transformation of the current regional CFMU system into marketable technical solutions for the subregional and local levels.

Project 13.1.4 also aims to define the collaborative decision making processes needed by this new organisation of the network. Driven by the new roles and responsibilities at the different levels (regional, sub-regional and local), the project ensures that each actor will find the right information at the right time to take the right decision.

Industry gets the floor

Project 13.1.4 is led by industry. Industry contributors will use the knowledge and experience they have developed in other parts of the world and with Air Navigation Service Providers (ANSPs) at a local level in Europe.

Thales will use experience from work with South Africa’s air traffic & navigation system, where they helped to specify, develop and validate a sub-regional system for ...[A]... : CAMU (South Africa Central Airspace Management Unit). Indra, one of the other project partners, will use knowledge gained from work with Aena on local short term prediction tools and airspace management tools.

The project raises many questions, such as what products are needed inside Europe and at FAB level? What do we need to take into account for areas outside Europe?

The position of manufacturing industry in SESAR projects, in particular in system projects related to air traffic control (WP 10), airports (WP 12) and SWIM (WP 14), makes it a strong technical enabler for information sharing.

(Adaptado de Sesar Magazine, N. 6, Junho 2011, p. 6)

Text I

Brazil: Platform for growth

_{By Joe Leahy}

On the Cidade de Angra dos Reis oil platform,

surrounded by the deep blue South Atlantic, a

Petrobras engineer turns on a tap and watches black

liquid flow into a beaker.

5____It looks and smells like ordinary crude oil.

Nevertheless, for Brazil, this represents something

much more spectacular. Pumped by the national oil

company from “pre-salt” deposits – so-called because

they lie beneath 2,000m of salt – 300km off the coast

10 of Rio de Janeiro, it is some of the first commercial

oil to flow from the country’s giant new deepwater

discoveries.

Already estimated to contain 50bn barrels, and

with much of the area still to be fully explored, the

15 fields contain the world’s largest known offshore oil

deposits. In one step, Brazil could jump up the world

rankings of national oil reserves and production, from

15th to fifth. So great are the discoveries, and the

investment required to exploit them, that they have

20 the potential to transform the country – for good or for ill.

Having seen out booms and busts before,

Brazilians are hoping that this time “the country

of the future” will at last realise its full economic

potential. The hope is that the discoveries will provide

25 a nation already rich in renewable energy with an

embarrassment of resources with which to pursue the

goal of becoming a US of the south.

The danger for Brazil, if it fails to manage this

windfall wisely, is of falling victim to “Dutch disease”.

30 The economic malaise is named after the Netherlands

in the 1970s, where the manufacturing sector withered

after its currency strengthened on the back of a large

gas field discovery combined with rising energy prices.

Even worse, Brazil could suffer a more severe

35 form of the disease, the “oil curse”, whereby nations

rich in natural resources – Nigeria and Venezuela, for

example – grow addicted to the money that flows from

them.

Petrobras chief executive says neither the

40 company nor the country’s oil industry has so far

been big enough to become a government cash cow.

But with the new discoveries, which stretch across an

800km belt off the coast of south-eastern Brazil, this is

going to change. The oil industry could grow from about

45 10 per cent of GDP to up to 25 per cent in the coming

decades, analysts say. To curb any negative effects,

Brazil is trying to support domestic manufacturing

by increasing “local content” requirements in the oil

industry.

50____Without a “firm local content policy”, says

Petrobras CEO, Dutch disease and the oil curse will

take hold. However, “if we have a firm and successful

local content policy, no – because other sectors in the

economy are going to grow as fast as Petrobras”.

55___The other long-term dividend Brazil is seeking

from the discoveries is in research and development

(R&D). Extracting oil from beneath a layer of salt at

great depth, hundreds of kilometres from the coast, is

so challenging that Brazilian engineers see it as a new

60 frontier. If they can perfect this, they can lead the way

in other markets with similar geology, such as Africa.

For its part, Petrobras is spending $800m-$900m

a year over the next five years on R&D, and has

invested $700m in the expansion of its research

65 centre.

Ultimately, Brazil’s ability to avoid Dutch disease

will depend not just on how the money from the oil

is spent. The country is the world’s second biggest

exporter of iron ore. It is the largest exporter of beef.

70 It is also the biggest producer of sugar, coffee and

orange juice, and the second-largest producer of soya

beans.

Exports of these commodities are already driving

up the exchange rate before the new oil fields have

75 fully come on stream, making it harder for Brazilian

exporters of manufactured goods. Industrial production

has faltered in recent months, with manufacturers

blaming the trend on a flood of cheap Chinese-made

imports.

80____“Brazil has everything that China doesn’t and it’s

natural that, as China continues to grow, it’s just going

to be starved for those resources,” says Harvard’s

Prof Rogoff. “At some level Brazil doesn’t just want

to be exporting natural resources – it wants a more

85 diversified economy. There are going to be some

rising tensions over that.”

_{Adapted from Financial Times - March 15 2011 22:54. Available in:}

_{<http://www.ft.com/cms/s/0/fa11320c-4f48-11e0-9038-00144feab49a,_i_email=y.html>}

_{Retrieved on: June 17, 2011.}

Read the text below and answer the questions that follow.

WELCOME!

And congratulations on your new purchase. You’re now entitled to an unsurpassed service and a number of benefits as part of the Ericsson warranty and service program. Your Ericsson mobile phone was designed to offer you the ultimate in quality, convenience and performance. And of course, we guarantee it. From now on, as the new owner of an Ericsson mobile phone, you’ll have access to a number of exclusive advantages such as: a vast network of Ericsson service centers; a limited 1 year warranty and service agreement, and a toll-free customer service hotline.

WARRANTY CONDITIONS

Dear Customer,

If your Ericsson product needs warranty service, you should send the product to any company authorized service facility. For information contact the store from which you purchased the product. The product in all cases must be accompanied by the following items: your name, address, telephone number, warranty card, bill of sale bearing the serial number, date of delivery, or reasonable proof of these dates, and a detailed description of the problem.

Our warranty

This warranty is extended by Ericsson Inc. (“The Company”) to the original purchaser for use only. Ericsson warrants this product to be free of defects in material and workmanship at the time of its original purchase and for the subsequent period of one (1) year. All accessories for the product are covered for a period of one (1) year from the date of purchase.

What we will do

If, during the period of warranty, this product proves defective under normal use and service due to improper materials or workmanship, the company will repair or replace the defective item with a new or factory rebuilt replacement.

(Taken from Ericsson – One year Warranty and Service Agreement)

Read the text below and answer the questions that follow.

WELCOME!

And congratulations on your new purchase. You’re now entitled to an unsurpassed service and a number of benefits as part of the Ericsson warranty and service program. Your Ericsson mobile phone was designed to offer you the ultimate in quality, convenience and performance. And of course, we guarantee it. From now on, as the new owner of an Ericsson mobile phone, you’ll have access to a number of exclusive advantages such as: a vast network of Ericsson service centers; a limited 1 year warranty and service agreement, and a toll-free customer service hotline.

WARRANTY CONDITIONS

Dear Customer,

If your Ericsson product needs warranty service, you should send the product to any company authorized service facility. For information contact the store from which you purchased the product. The product in all cases must be accompanied by the following items: your name, address, telephone number, warranty card, bill of sale bearing the serial number, date of delivery, or reasonable proof of these dates, and a detailed description of the problem.

Our warranty

This warranty is extended by Ericsson Inc. (“The Company”) to the original purchaser for use only. Ericsson warrants this product to be free of defects in material and workmanship at the time of its original purchase and for the subsequent period of one (1) year. All accessories for the product are covered for a period of one (1) year from the date of purchase.

What we will do

If, during the period of warranty, this product proves defective under normal use and service due to improper materials or workmanship, the company will repair or replace the defective item with a new or factory rebuilt replacement.

(Taken from Ericsson – One year Warranty and Service Agreement)