Questões de Concurso Público Senado Federal 2008 para Produtor de Desenvolvimento de Conteúdos Jornalísticos para Internet

Read text I and answer questions 31 to 36.

TEXT I

Beware the power of the blog

Companies may not like blogs, but if they ignore them
they may be inviting some PR disasters


The number of blogs on the internet is doubling every five
months, according to blog-tracking site Technorati. The total is
now around 20 million, with around 1.3 million posts made each
day. Most are no more interesting than overhearing another
person's telephone call, but there are exceptions that can have a
remarkable impact.



(from http://www.computing.co.uk/itweek/comment/ 2145491/beware-power-blog, retrieved on September 24th, 2008)

Read text II and answer questions 37 to 40.

TEXT II


If you think that there’s something oddly familiar about
descriptions of social media, it may be that you recall some of
the discussions in the 1990s about what the web would
become. And many of its emerging manifestations are close to
the idealistic imaginings from that time. A good way to think
about social media is that all of this is actually just about being
human beings. Sharing ideas, cooperating and collaborating to
create art, thinking and commerce, vigorous debate and
discourse, finding people who might be good friends, allies and
lovers – it’s what our species has built several civilisations on.
That’s why it is spreading so quickly, not because it’s great
shiny, whizzy new technology, but because it lets us be
ourselves – only more so. And it is in the “more so” that the
power of this revolution lies. People can find information,
inspiration, like-minded people, communities and collaborators
faster than ever before. New ideas, services, business models
and technologies emerge and evolve at dizzying speed in social
media.

(http://www.icrossing.co.uk/fileadmin/uploads}
/eBooks/What_is_social_media_Nov_2007.pdf

Read text II and answer questions 37 to 40.

TEXT II


If you think that there’s something oddly familiar about
descriptions of social media, it may be that you recall some of
the discussions in the 1990s about what the web would
become. And many of its emerging manifestations are close to
the idealistic imaginings from that time. A good way to think
about social media is that all of this is actually just about being
human beings. Sharing ideas, cooperating and collaborating to
create art, thinking and commerce, vigorous debate and
discourse, finding people who might be good friends, allies and
lovers – it’s what our species has built several civilisations on.
That’s why it is spreading so quickly, not because it’s great
shiny, whizzy new technology, but because it lets us be
ourselves – only more so. And it is in the “more so” that the
power of this revolution lies. People can find information,
inspiration, like-minded people, communities and collaborators
faster than ever before. New ideas, services, business models
and technologies emerge and evolve at dizzying speed in social
media.

(http://www.icrossing.co.uk/fileadmin/uploads}
/eBooks/What_is_social_media_Nov_2007.pdf