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CASE STUDY ON THE IMPLEMENTATION OF REVERSE LOGISTICS PRACTICES IN A COMPANY PRODUCING HYGIENE PRODUCTS

Currently, it is necessary for companies to understand both distribution logistics processes and those involving reverse logistics, which is characterized by the treatment and final destination of post-consumption and post-sale products. The implementation of the reverse logistics features propelling forces and restrictive forces that assist and inhibit, respectively, its implementation. The objective of this paper is to study the propelling and restrictive forces of reverse logistics and to identify through a case study of a company producing hygiene products whether reverse logistics practices are applied, and in what form. In addition, we sought to identify the existence of specific performance indicators. It was found that the company considers reverse logistics a strategic issue and that, despite the existence of few performance indicators related to this topic, waste generation was reduced from 10% to 7% on the production volume, indicating that materials were being reused.

(ANDRADE, R. P.; VIEIRA JR., M.; VANALLE, R. M. Estudo de caso sobre a implementação das práticas de logística reversa em uma empresa de produtos de higiene. Exacta – EP, São Paulo, v. 11, n. 2, p. 13-22, 2013. Disponível em: . Acesso: 20 out. 2016.)