What do the words in bold “it” (l. 04), “it” (l. 16), and “w...

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Ano: 2024 Banca: FUNDATEC Órgão: Prefeitura de Vila Maria - RS Prova: FUNDATEC - 2024 - Prefeitura de Vila Maria - RS - Professor de Ensino Fundamental - Inglês |

Q2423365 Inglês

What is customer experience management?

(Available at: www.dynamics.microsoft.com/en-us/marketing/what-is-customer-experience-management-cxm/ – text specially adapted for this test).

What do the words in bold “it” (l. 04), “it” (l. 16), and “which” (l. 20) refer to, respectively?

CXM – an enhanced view – the success of initiatives.

CXM – deeper understanding of customers – the whole previous sentence.

Plan and personalize customer experience – customer experience management – the whole previous sentence.

Mindset – customer experience management – the success of initiatives.

Plan and personalize customer experience – an enhanced view – larger volumes of data.

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