Choose the correct option regarding the content of the book ...
Text CB1A2-II
There’s one fact that seems to stand out for anyone who has read Rama Gheerawo’s 2022 book, Creative leadership: born from design. It likely sticks with people because it seems so absurd as to border on very bleak comedy, but also because it reveals a fundamental truth about how unnervingly simple us humans can be.
In the very first chapter of the book, we learn that a study of Fortune 500 companies showed that (in America), something as arbitrary as height can be the key to the C-suite: 4% of adult men in the general US population are 6’2” or taller, but 30% in the CEO sample reached those heights. It feels pathetically caveman-like that even now, in the 21st century, we implicitly place power in the hands of those who are taller than us — or that those taller than us have a natural propensity to get that power for themselves.
For Gheerawo, issues around leadership really came to a head around 15 years ago, he says, when he found himself “really disillusioned” with the constant and innumerable ways the world excluded certain groups of people, and how much of that could be solved if there was far more willingness from decision-makers to involve design early on as a key tool for problem-solving.
<R>Emily Gosling. Why the world needs a new type of leader.
Internet: