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According a recent research, the Americans devote 22,7% of the time they spend on the Internet on social networking sites and blogs. A year ago, this number it was lower than 16%. Driving this trend is the social networking Facebook, which recently celebrated reaching half a billion users worldwide. It claimed an 85% share of social networking use; MySpace came in a distant second with a 5% share; and Twitter with just 1%. For the first time, games beat out e-mail as the No. 2 online time killer, accounting for 10% of time spent. The research found that half of all Americans online spend time playing games like online-gaming Zynga’s explosively popular FarmVille. It was unclear if time spent playing games like FarmVille on Facebook significantly influenced how much time people spend on Facebook. It’s not that people are not e-mailing or using instant messaging. They are engaged in those activities on services such as Facebook. And they are still heavily involved in those activities while online. E-mail was the third most popular activity at 8%, and instant messaging came in fifth at 4%. The other activity on the rise is watching videos and movies on YouTube, Hulu and Netflix, which jumped 12% to account for nearly 4% of all time spent online.

Adaptado de: GUYNN, Jessica. Social networking tops e-mail as most popular online activity. Los Angeles Times Website, 02/08/2010.