Questões de Vestibular
Sobre interpretação de texto | reading comprehension em inglês
Foram encontradas 4.926 questões
Fonte: https://www.liveworksheets.com › download-pdf.
De acordo com o texto:
1. Paul Atreides completely understands his destiny towards the universe. 2. The planet Paul Atreides must travel to is the supplier of a vital resource. 3. The commodity found in the planet is the reason of conflicts. 4. Malevolent forces in conflict exploded the planet’s exclusive supply.
Mark the correct alternative, based on the text.
1. Safe, non-polluting and long-term are adjectives. 2. The Guardians’ program offers opportunities to people from outside the communities assisted by Tierra Grata. 3. The Guardians are responsible for monitoring and repairing the services after installation. 4. Affordable, subscribe and management are all verb forms in the text.
Mark the correct alternative.
Disponível em: https://www.seattletimes.com/comics-universal/?amu=/lola/2024/06/25. Acesso em: 01 jul. 2024.
O quadrinho revela que
Disponível em: https://www.seattletimes.com/comics-universal/?amu=/cornered/2024/06/25. Acesso em: 28 jun. 2024.
A mulher da charge acredita que
One of the World’s 7,000 Languages Dies Every Three Months. Can Apps Help Save Them?
Like his ancestors, 65-year-old Clayton Long spent his childhood immersed in Navajo culture, greeting fellow clan members with old, breathful Navajo words like “Yá’át’ééh.” Then he was sent to an English-only boarding school where his native language, also known as Diné, was banned. “I went into a silent resistance,” Long says from his home in Blanding, Utah. He vowed that he would help to preserve it after he left the work he has done for about three decades as a teacher. This week, he’s entering new territory on that mission: the app store.
Long is one of the educators working with language-learning startup Duolingo on the company’s latest endeavor: using its popular app to revive threatened languages. On Oct. 8, celebrated in some places as Indigenous People’s Day, Duolingo will launch courses in both Navajo and Hawaiian, two of the estimated 3,150 languages that face doubts about their longterm survival. That’s nearly half of the estimated 7,000 languages spoken around the world.
Disponível em: https://time.com/5417035/technology-endangered-languages/ Acesso em: 29 jul. 2024.
Ao relatar suas vivências, Clayton Long destaca
Dom Casmurro (1899), perhaps Brazil’s most celebrated novel, has acquired in the century since its publication what must be the longest critical bibliography devoted to any single work of Brazilian fiction. Part of its attraction no doubt lies in the enigma concerning possible adultery and betrayal that many critics have found in its pages. In the distinct stages the interpretation of the novel has gone through, betrayal has been the key issue of debate.
Disponível em: https://www.cambridge.org/core/books/abs/cambridge-companion-to-the-latin-american-novel/dom-casmurroby-machado-de assis/DCF5DB08148E84AC332C707F173C74D4). Acesso em: 02 jul. 2024.
It is noted that Bentinho silences the character of Capitu from the first to the last page, leaving the reader in a position of passivity in front of his story. Soon, the signs of betrayal described with contempt by Bentinho cannot be considered, since they are all drawings of his mind that at times showed signs of psychic disturbance. The narrator, represented by attitudes of jealousy, exaggerates in all the described occasions. Bentinho, already Casmurro, aims to understand the events that took place between his life and that of Capitu.
Disponível em: https://amadeusjournal.emnuvens.com.br/amadeus/article/download/61/130/287. Acesso em: 02 jul. 2024 (adaptado).
De acordo com o texto, é correto afirmar que
The song Sitting on the Dock of the Bay by Redding was right. When (Sittin’ on) the Dock of the Bay was released less than two months later, it became the singer’s first million-seller and first Billboard Number One single. But the legendary soul singer never got to hear the finished version of his breakthrough single: He had died in a plane crash on December 10th, 1967, almost a month before the song was released, (January 8, 1968).
Disponível em: https://www.rollingstone.com/music/music-features/inside-otis-reddings-final-masterpiece-sittin-on-the-dock-of- -the-bay-122170/. Acesso em: 01 jul. 2024 (adaptado)
(Sittin' On) The Dock of The Bay
So I’m just gonna sit on the dock of the bay
Watching the tide roll away
I’m sittin’ on the dock of the bay
Wastin’ time
Look like nothing’s gonna change
Everything still remains the same
I can’t do what ten people tell me to do
So I guess I’ll remain the same, yes
Disponível em: https://www.letras.mus.br/otis-redding/380577/. Acesso em: 21 jun.2024.
Choose the alternative which contains the feelings expressed in the excerpt above.
T E X T
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral?
“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. “That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.”
“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a viral video was long. Some content remained viral for up to a year, worming its way through the internet as it gained traction. When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.
Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. This was the beginning of the era of viralflation. Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts.
“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the bar for what’s considered viral. “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. And, much of that content is short form and less than 60 seconds long. “The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
T E X T
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral?
“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. “That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.”
“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a viral video was long. Some content remained viral for up to a year, worming its way through the internet as it gained traction. When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.
Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. This was the beginning of the era of viralflation. Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts.
“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the bar for what’s considered viral. “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. And, much of that content is short form and less than 60 seconds long. “The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
T E X T
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral?
“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. “That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.”
“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a viral video was long. Some content remained viral for up to a year, worming its way through the internet as it gained traction. When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.
Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. This was the beginning of the era of viralflation. Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts.
“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the bar for what’s considered viral. “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. And, much of that content is short form and less than 60 seconds long. “The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
T E X T
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral?
“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. “That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.”
“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a viral video was long. Some content remained viral for up to a year, worming its way through the internet as it gained traction. When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.
Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. This was the beginning of the era of viralflation. Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts.
“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the bar for what’s considered viral. “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. And, much of that content is short form and less than 60 seconds long. “The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
T E X T
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral?
“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. “That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.”
“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a viral video was long. Some content remained viral for up to a year, worming its way through the internet as it gained traction. When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.
Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. This was the beginning of the era of viralflation. Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts.
“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the bar for what’s considered viral. “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. And, much of that content is short form and less than 60 seconds long. “The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
T E X T
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral?
“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. “That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.”
“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a viral video was long. Some content remained viral for up to a year, worming its way through the internet as it gained traction. When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.
Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. This was the beginning of the era of viralflation. Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts.
“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the bar for what’s considered viral. “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. And, much of that content is short form and less than 60 seconds long. “The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
Conheça nossos planos