The fragment "This is just the first step" (lines 39-40) ref...

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Q1261971

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Q1261971 Inglês

Animals' popularity 'a disadvantage'

By Mary HaltonScience reporter, BBC News

13 April 2018

Retrieved from http://www.bbc.com/news/science-environment-43742646

The fragment "This is just the first step" (lines 39-40) refers to the fact that companies would have to

substitute their logos with silhouettes of endangered jaguars and panthers.

invest money in studies on the psychology behind wildlife conservation campaigns.

discontinue the use of vulnerable or endangered species in their publicity campaigns.

donate money to NGOs when using images of endangered animals in their branding or advertising.

charge NGOs for exploring the image of endangered animals in their fundraising campaigns.

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