The ad on the left, produced by the Agency DDB, Paris, was...

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Ano: 2013 Banca: CÁSPER LÍBERO Órgão: CÁSPER LÍBERO Prova: CÁSPER LÍBERO - 2013 - CÁSPER LÍBERO - Vestibular |

Q1383536 Inglês

The ad on the left, produced by the Agency DDB, Paris, was considered one of the best print ads 2012-2013 and has earned it a Gold Lion. Read it and choose the alternative that best shows its main idea.

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(Source: http://www.adweek.com/news-gallery/advertising-branding/ worlds-best-print-ads-2012-13-150758#gold-lion-anlci-1-of-6-42)

The ad was designed to get users to be concerned about safety when buying a new car and they should make it a national fight.

The ad was created to call readers to join a national campaign and convince people to write more and sign a petition for it.

It is considered so good because it draws the lectors’ attention to the fact that the best products do not need a brand to be advertised.

It was produced to make readers realize that many people cannot read in France and to ask them to write a petition to tackle that issue.

It was made to support a National Agency to fight against literary illegal copying in France and to ask readers to sign a petition.

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The ad on the left, produced by the Agency DDB, Paris, was...

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