Because of the results of its survey, AT&T is planning: ...
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Ano: 2015
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NC-UFPR
Órgão:
PM-PR
Prova:
NC-UFPR - 2015 - PM-PR - Aspirante da Polícia Militar |
Q602206
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Forget Texting While Driving: AT&T Survey reveals drivers do a lot more with their smartphones
By Menchie Mendoza, Tech Times | May 20, 10:10 AM
Drivers who continue to use their smartphones while driving are not only distracted when they call and text. Apart from calling and texting, drivers are also browsing the Internet, tweeting, video chatting, taking selfies and sending email with their devices, according to a study by AT&T.
The research was conducted as part of the carrier's "It Can Wait" campaign launched in 2010. It hopes to increase awareness of the dangers posed by using smartphones while one is behind the wheel. The study polled 2,067 U.S. residents ages 16-65 who use their smartphone and drive once or more per day.
Seventy percent of those surveyed admit they use their smartphones for a number of activities while they are driving: 61 percent say they text and 33 percent send email while they are behind the wheel. Posting or interacting on social media is also one of the most common activities that drivers engage in. Using Facebook ranks first on the list, with 27 percent of drivers logging in while driving. Other social media channels that keep drivers "multitasking" include Instagram and Twitter (14 percent) and Snapchat (11 percent).
The results also show that there is a deeper problem involved when people use social media while driving. Among those surveyed, 22 percent blame their addiction to social media.
Other revelations show 62 percent keep their smartphones within easy reach, and that 30 percent of those who post to Twitter while driving do it "all the time". Drivers also don't seem to run out of other activities using their smartphones since most apps are now easily accessed with just a simple tap. Because of this, 28 percent of drivers browse the web; 17 percent take selfies (or groupies); and 10 percent video chat.
"One in 10 say they do video chat while driving", said Lori Lee, AT&T's senior VP for global marketing. "I don't even have words for that". AT&T plans to expand the "It Can Wait" campaign in order to add more focus on the topic of texting while driving by including other driving distractions that result from using the smartphones. "When we launched 'It Can Wait' five years ago, we pleaded with people to realize that no text is worth a life", said Lee. "The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone". AT&T will also launch a nationwide virtual reality tour in summer in order to spread the word that driving and using a smartphone don't and will never mix.
Adapted from <http://www.techtimes.com/>.
By Menchie Mendoza, Tech Times | May 20, 10:10 AM
Drivers who continue to use their smartphones while driving are not only distracted when they call and text. Apart from calling and texting, drivers are also browsing the Internet, tweeting, video chatting, taking selfies and sending email with their devices, according to a study by AT&T.
The research was conducted as part of the carrier's "It Can Wait" campaign launched in 2010. It hopes to increase awareness of the dangers posed by using smartphones while one is behind the wheel. The study polled 2,067 U.S. residents ages 16-65 who use their smartphone and drive once or more per day.
Seventy percent of those surveyed admit they use their smartphones for a number of activities while they are driving: 61 percent say they text and 33 percent send email while they are behind the wheel. Posting or interacting on social media is also one of the most common activities that drivers engage in. Using Facebook ranks first on the list, with 27 percent of drivers logging in while driving. Other social media channels that keep drivers "multitasking" include Instagram and Twitter (14 percent) and Snapchat (11 percent).
The results also show that there is a deeper problem involved when people use social media while driving. Among those surveyed, 22 percent blame their addiction to social media.
Other revelations show 62 percent keep their smartphones within easy reach, and that 30 percent of those who post to Twitter while driving do it "all the time". Drivers also don't seem to run out of other activities using their smartphones since most apps are now easily accessed with just a simple tap. Because of this, 28 percent of drivers browse the web; 17 percent take selfies (or groupies); and 10 percent video chat.
"One in 10 say they do video chat while driving", said Lori Lee, AT&T's senior VP for global marketing. "I don't even have words for that". AT&T plans to expand the "It Can Wait" campaign in order to add more focus on the topic of texting while driving by including other driving distractions that result from using the smartphones. "When we launched 'It Can Wait' five years ago, we pleaded with people to realize that no text is worth a life", said Lee. "The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone". AT&T will also launch a nationwide virtual reality tour in summer in order to spread the word that driving and using a smartphone don't and will never mix.
Adapted from <http://www.techtimes.com/>.
Because of the results of its survey, AT&T is planning:
1. to expand its campaign and include other smartphone distractions.
2. to expand its campaign to other parts of the world.
3. to improve smartphone use with new apps.
4. to invest in a virtual reality tour as part of their awareness efforts.
According to the text, the correct items are:
1. to expand its campaign and include other smartphone distractions.
2. to expand its campaign to other parts of the world.
3. to improve smartphone use with new apps.
4. to invest in a virtual reality tour as part of their awareness efforts.
According to the text, the correct items are:
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Por causa dos resultados de sua pesquisa, a AT & T está planejando:
1. expandir sua campanha e incluir outras distrações de smartphones.
2. expandir sua campanha para outras partes do mundo.
3. melhorar o uso do smartphone com novos aplicativos.
4. investir em um tour de realidade virtual como parte de seus esforços de conscientização.
De acordo com o texto, os itens corretos são:
AT&T plans to expand the "It Can Wait" campaign in order to add more focus on the topic of texting while driving by including other driving distractions that result from using the smartphones. [...] AT&T will also launch a nationwide virtual reality tour in summer in order to spread the word that driving and using a smartphone don't and will never mix. Tradução: A AT & T planeja expandir a campanha "It Can Wait" para adicionar mais foco ao tema das mensagens de texto enquanto dirige, incluindo outras distrações enquanto dirigem, resultantes do uso dos smartphones.[...] A AT & T também lançará uma turnê nacional de realidade virtual no verão para divulgar que dirigir e usar um smartphone não combinam.
De acordo com os excertos traduzidos, podemos inferir que somente as declarações 1 e 4 estão corretas.
Gabarito do Professor: B
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