The word “them” in the text, refers to ____________. 

By TOMAS McKENNIE

    Although hashtags were first used on Twitter back in 2007, they soon became a social media phenomenon, being integrated into most platforms like Facebook, Instagram, Pinterest, Linkedin, etc.     So what exactly are hashtags, and how can your business benefit from them? Well, let’s go ahead and take a look.

    What are Hashtags?

   Put simply, hashtags are the “#” symbols followed by a string of words. As you’ve probably seen, hashtags are placed in almost every social media post out there. But why?

    Hashtags act as a label for the content users post on social media. Their job is to place these posts under a certain category, making it easier to find content that shares the same topic. And with how cluttered most of our feeds are, hashtags definitely come in handy.

    However, are hashtags important for anything besides making your posts easier to find? Well, any digital branding company will tell that the answer to that question is yes.

    The Importance of Hashtags

    1. Hashtags grab attention

    2. Hashtags increase visibility

    3. Hashtags give you insights into your competition

    4. Hashtags give you insights into your audience

    5. Hashtags increase engagement

    All in all, hashtags shouldn’t be treated as an afterthought. They are as important to social media as keywords are to Search Engine Optimization. If you use them properly, hashtags can increase visibility and help you reach a wider audience.

    With that said, to make the most out of your hashtags, you’ll first need to research both your audience and your competitors extensively. That will allow you to find out what your audience is most interested in and understand how your competitors are engaging with the said audience.