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E a indústria de alimentos na pandemia?
O editorial da edição de 10 de junho do British Medical Journal, assinado por professores da Queen Mary University of London, na Inglaterra, propõe uma reflexão tão interessante que vale provocá-la entre nós, aqui também: a pandemia de Covid-19 deveria tornar ainda mais urgente o combate à outra pandemia, a de obesidade.
O excesso de peso, por si só, já é um fator de risco importante para o agravamento da infecção pelo Sars-CoV 2, como lembram os autores. A probabilidade de uma pessoa com obesidade severa morrer de Covid-19 chega a ser 27% maior do que a de indivíduos com obesidade grau 1, isto é, com um índice de massa corporal entre 30 e 34,9 quilos por metro quadrado, de acordo com a plataforma de registros OpenSAFELY.
O editorial cita uma série de outros dados e possíveis razões para a associação entre a má evolução de certos casos de Covid-19 e a obesidade. No entanto, o que mais destaca é o ambiente obesogênico que o novo coronavírus encontrou no planeta.
Nos Estados Unidos e no Reino Unido, para citar dois exemplos, entre 65% e 70% da população apresentam um peso maior do que o recomendado para o bem da saúde. E, assim, os autores apontam o dedo para a indústria de alimentos que, em sua opinião, em todo o globo não parou de promover produtos ultraprocessados, com muito açúcar, uma quantidade excessiva de sódio e gorduras além da conta.
A crítica do editorial é mesmo cortante: “Fica claro que a indústria de alimentos divide a culpa não apenas pela pandemia de obesidade como pelos casos mais graves de Covid-19 e suas consequências devastadoras”, está escrito.
E os autores cobram medidas, lembrando que o confinamento exigido pela Covid-19 aparentemente piorou o estado nutricional das pessoas, em parte pela falta de acesso a alimentos frescos, em outra parte porque o pânico fez muita gente estocar itens ultraprocessados em casa, já que esses costumam ter maior vida de prateleira, inclusive na despensa.
Mas o que deixou os autores realmente desconfortáveis foram as ações de marketing de algumas marcas nesses tempos desafiadores. Todas, claro, querendo demonstrar o seu envolvimento com iniciativas de responsabilidade social, mas dando tiros que, para olhos mais atentos, decididamente saíram pela culatra. Por exemplo, quando uma indústria bem popular na Inglaterra distribuiu nada menos do que meio milhão de calóricos donuts para profissionais na linha de frente do National Health Service britânico.
A impressão é de que as indústrias de alimentos verdadeiramente preocupadas com a população, cada vez mais acometida pela obesidade, deveriam aproveitar a crise atual para botar a mão na consciência, parar de promover itens pouco saudáveis e reformular boa parte do seu portfólio. As mortes por Covid-19 dão a pista de que essa é a maior causa que elas poderiam abraçar no momento.
Fonte: Adaptado de https://abeso.org.br/e-a-industria-de-alimentos-na-pandemia. Publicado em 30 de junho de 2020. Acessado em 09 Mar 21.
GLOSSÁRIO: O termo “ambiente obesogênico” foi criado pelo professor de Bioengenharia da
Universidade da Califórnia, nos EUA, Bruce Blumberg. Segundo ele, são os Obesogênicos os
responsáveis por contribuir no ganho de peso sem que o indivíduo tenha consciência de que está
engordando.
Native English speakers are the world’s worst communicators
It was just one word in one email, but it caused huge financial losses for a multinational company. The message, written in English, was sent by a native speaker to a colleague for whom English was a second language. Unsure of the word, the recipient found two contradictory meanings in his dictionary. He acted on the wrong one.
Months later, senior management investigated why the project had failed, costing hundreds of thousands of dollars. “It all traced back to this one word,” says Chia Suan Chong, a UK-based communications skills and intercultural trainer, who didn’t reveal the tricky word because it is highly industry-specific and possibly identifiable. “Things spiralled out of control because both parties were thinking the opposite.”
When such misunderstandings happen, it’s usually the native speakers who are to blame. Ironically, they are worse at delivering their message than people who speak English as a second or third language, according to Chong. “A lot of native speakers are happy that English has become the world’s global language. They feel they don’t have to spend time learning another language.”
The non-native speakers, it turns out, speak more purposefully and carefully, trying to communicate
efficiently with limited, simple language, typical of someone speaking a second or third language. Anglophones,
on the other hand, often talk too fast for others to follow, and use jokes, slang, abbreviations and
references specific to their own culture, says Chong. “The native English speaker is the only one who
might not feel the need to adapt to the others,” she adds.
Adapted from http://www.bbc.com/capital/story/20161028-native-english-speakers-are-the-worlds-worst-communicators
According to the text, read the statements and choose the correct alternative.
I – The company had a profit of hundreds of thousands of dollars.
II – The tricky word that caused the problem isn’t mentioned in the text.
III – Native speakers don’t usually think they should adapt in order to make themselves understood.
IV – Using abbreviations in emails facilitates the communication.
V – Non-native speakers choose language from a limited repertoire.
Native English speakers are the world’s worst communicators
It was just one word in one email, but it caused huge financial losses for a multinational company. The message, written in English, was sent by a native speaker to a colleague for whom English was a second language. Unsure of the word, the recipient found two contradictory meanings in his dictionary. He acted on the wrong one.
Months later, senior management investigated why the project had failed, costing hundreds of thousands of dollars. “It all traced back to this one word,” says Chia Suan Chong, a UK-based communications skills and intercultural trainer, who didn’t reveal the tricky word because it is highly industry-specific and possibly identifiable. “Things spiralled out of control because both parties were thinking the opposite.”
When such misunderstandings happen, it’s usually the native speakers who are to blame. Ironically, they are worse at delivering their message than people who speak English as a second or third language, according to Chong. “A lot of native speakers are happy that English has become the world’s global language. They feel they don’t have to spend time learning another language.”
The non-native speakers, it turns out, speak more purposefully and carefully, trying to communicate
efficiently with limited, simple language, typical of someone speaking a second or third language. Anglophones,
on the other hand, often talk too fast for others to follow, and use jokes, slang, abbreviations and
references specific to their own culture, says Chong. “The native English speaker is the only one who
might not feel the need to adapt to the others,” she adds.
Adapted from http://www.bbc.com/capital/story/20161028-native-english-speakers-are-the-worlds-worst-communicators
Native English speakers are the world’s worst communicators
It was just one word in one email, but it caused huge financial losses for a multinational company. The message, written in English, was sent by a native speaker to a colleague for whom English was a second language. Unsure of the word, the recipient found two contradictory meanings in his dictionary. He acted on the wrong one.
Months later, senior management investigated why the project had failed, costing hundreds of thousands of dollars. “It all traced back to this one word,” says Chia Suan Chong, a UK-based communications skills and intercultural trainer, who didn’t reveal the tricky word because it is highly industry-specific and possibly identifiable. “Things spiralled out of control because both parties were thinking the opposite.”
When such misunderstandings happen, it’s usually the native speakers who are to blame. Ironically, they are worse at delivering their message than people who speak English as a second or third language, according to Chong. “A lot of native speakers are happy that English has become the world’s global language. They feel they don’t have to spend time learning another language.”
The non-native speakers, it turns out, speak more purposefully and carefully, trying to communicate
efficiently with limited, simple language, typical of someone speaking a second or third language. Anglophones,
on the other hand, often talk too fast for others to follow, and use jokes, slang, abbreviations and
references specific to their own culture, says Chong. “The native English speaker is the only one who
might not feel the need to adapt to the others,” she adds.
Adapted from http://www.bbc.com/capital/story/20161028-native-english-speakers-are-the-worlds-worst-communicators
OXFAM AMERICA
Oxfam stands for the Oxford Committee for Famine Relief. It was started in Oxford, England in 1942 in response to the European famine-related issues resulting from the Second World War. Ten other countries worldwide, including the United States and Australia, have started chapters of Oxfam. They make up what is known as Oxfam International.
Oxfam America is dedicated to creating lasting solutions to hunger, poverty, and social injustice through long-term partnerships with poor communities around the world. As a privately funded organization, we can speak with conviction and integrity as we challenge the structural barriers that foster conflict and human suffering and limit people from gaining the skills, resources, and power to become self-sufficient.
Oxfam implements various global projects that target areas particularly affected by hunger. The projects focus on developing self-sufficiency of the communities in which they are based, as opposed to merely providing relief in the form of food aid. Oxfam’s projects operate on the communal level, and are developed by evaluating issues causing poverty and hunger in the community and subsequently the possible infrastructure that could end hunger and foster the attainment of self-sufficiency. Examples of projects in which Oxfam America has been or is involved range from a women’s literacy program in India to providing microloans and agriculture education programs for small-scale organic farmers in California.
Adapted from http://students.brown.edu/Hourglass_Cafe/Pages/about.htm
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