Questões de Concurso Sobre preposições | prepositions em inglês

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Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

O texto seguinte servirá de base para responder à questão. 

Duct-taped banana artwork sells for $6.2m in NYC

Maurizio Cattelan's provocative artwork of a banana duct-taped to a wall has fetched $6.2m (£4.9m) at Sotheby's in New York - four times higher than pre-sale estimates.

The auction house says Chinese cryptocurrency entrepreneur Justin Sun outbid six other rivals to get the "Comedian" installation of the Italian visual artist on Wednesday.

"In the coming days, I will personally eat the banana as part of this unique artistic experience," Mr Sun was quoted as saying.

The taped banana - now perhaps one of the most expensive fruits ever sold - was actually bought earlier in the day for a mere $0.35, according to the New York Times.

"Comedian" was first unveiled to the public in 2019, instantly becoming a viral sensation and also provoking heated debates about what art is.

The installation - which has travelled around the world - comes with instructions on how to replace the banana whenever it rots.

 In fact, the fruit has been eaten not once, but twice.

In 2023, a South Korean art student helped himself when the installation went on display at Seoul's Leeum Museum of Art.

The museum later placed a new banana in the same spot, local media reported.

Four years earlier, a performance artist pulled the banana from the wall after the artwork was sold for $120,000 at Art Basel in Miami.

The banana was swiftly replaced, and no further action was taken.

Justin Sun runs the Tron blockchain network, which facilitates some cryptocurrency transactions. Last year the US Securities and Exchange Commission accused him of fraud, saying he had falsely inflated trading volumes of TRX, Tron's crypto token. Mr Sun denies the charges.

https://www.bbc.com/news/articles/cy87202v43no