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Friday the 13th is considered a day on which bad things occur. It is a superstition. A superstition is a belief in something ominous without an actual reason. The origin of this superstition is unclear. Both Friday and the number 13 have been considered unlucky for hundreds of years. Bad luck associated with the number 13 may have biblical roots. Some believe Eve bit the apple from the Tree of Knowledge on the 13th day. Others point to the idea that there were 13 people present for Jesus’s Last Supper, the day before Good Friday. The number 13 was considered so unlucky, that many hotels and buildings were built without a 13th floor! It wasn’t until the 20th century, however, that Friday and “13” were paired together in bad luck. In 1907, author Thomas Lawson wrote Friday, the Thirteenth. The book was about a stock broker who purposely caused the stockmarket to crash on that day.
The Friday the 13th superstition, however, gained serious traction with the Friday the 13th horror film series. Originally released in 1980, the story centers around the “ghost” of Jason Voorhees. In the movie, Jason, with his iconic hockey mask, hunts the hapless characters who come to vacation at Crystal Lake – the lake he drowned in as a child. Twelve movies later, the Friday the 13th series remains one of the most successful horror film franchises in history.
Is Friday the 13th actually unlucky compared
to other days? Not really. There is no actual
evidence to suggest that events that have
occurred on Friday the 13th throughout history
are worse than events that have occurred on
other days. Some studies have shown that
Friday the 13th is actually safer than other days
because people are more anxious and attentive.
People may actually find Friday the 13th to be lucky. It is thought that air travel is cheaper and
booking a wedding is much cheaper on Friday
the 13th than on other days. It is clear,
however, that Friday the 13th will be around
for a long time. Over the next 4,800 months,
the 13th will occur on Friday more than any
other day!
Social media influencers
It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.
So what is an influencer and how do we become one?
An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.
1. Choose your niche
What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.
2. Choose your medium and write an interesting bio
Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.
4. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.
5. Make sure people can easily find your content
Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!
Fonte: https://learnenglish.britishcouncil.org/skills/reading/b1-reading/social-media-influencers (Acesso em 17/10/2022
às 13h20)
Social media influencers
It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.
So what is an influencer and how do we become one?
An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.
1. Choose your niche
What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.
2. Choose your medium and write an interesting bio
Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.
4. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.
5. Make sure people can easily find your content
Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!
Fonte: https://learnenglish.britishcouncil.org/skills/reading/b1-reading/social-media-influencers (Acesso em 17/10/2022
às 13h20)