Is ‘Facebook’, the social networking website, making us narcissist? A new book argues we’re much more
self-absorbed nowadays, stating that technology is to blame. I tweet, therefore I am. Or is it, I tweet,
therefore I am insufferable? As if adult celebrities that pop out on the red carpets weren’t clue enough,
we now have statistical evidence that we are a lot more in love with ourselves than we used to be. This
social phenomenon has raised fields of research to academic studies nowadays. In the book ‘The
Narcissism Epidemic: Living in the Age of Entitlement’, Jean M. Twenge, a professor of psychology at
San Diego State University, and W. Keith Campbell, a social psychologist at the University of Georgia,
look to the Narcissistic Personality Inventory, which measures self-regard, materialism, and lack of
empathy. They found that the number of college students scoring high on the test has risen by 30 percent
since the early 1980’s.