Questões de Concurso Sobre interpretação de texto | reading comprehension em inglês

Foram encontradas 10.014 questões

Q1739274 Inglês
Read the text bellow in order to answer the question:

“Coronavirus, Social Distancing and Self-Quarantine
Now that the new coronavirus and COVID-19, the illness it causes, are spreading among communities in the United States and other countries, phrases such as ‘social distancing’, ‘self-quarantine’ and ‘flattening the curve’ are showing up in the media.

What is ‘flattening the curve’?
Flattening the curve refers to using protective practices to slow the rate of COVID-19 infection so hospitals have room, supplies and doctors for all of the patients who need care.


A large number of people becoming very sick over the course of a few days could overwhelm a hospital or care facility. Too many people becoming severely ill with COVID-19 at roughly the same time could result in a shortage of hospital beds, equipment or doctors.
On a graph, a sudden surge in patients over a short time could be represented as a tall, narrow curve.
On the other hand, if that same large number of patients arrived at the hospital at a slower rate, for example, over the course of several weeks, the line of the graph would look like a longer, flatter curve.
In this situation, fewer patients would arrive at the hospital each day. There would be a better chance of the hospital being able to keep up with adequate supplies, beds and health care providers to care for them.”
https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/coronavirus-social-distancing-and-self-quarantine
Read the text from questionagain and analyze the following statements. Then choose the correct alternative:
Alternativas
Q1739271 Inglês
Read the text bellow in order to answer the question:

“Coronavirus, Social Distancing and Self-Quarantine
Now that the new coronavirus and COVID-19, the illness it causes, are spreading among communities in the United States and other countries, phrases such as ‘social distancing’, ‘self-quarantine’ and ‘flattening the curve’ are showing up in the media.

What is ‘flattening the curve’?
Flattening the curve refers to using protective practices to slow the rate of COVID-19 infection so hospitals have room, supplies and doctors for all of the patients who need care.


A large number of people becoming very sick over the course of a few days could overwhelm a hospital or care facility. Too many people becoming severely ill with COVID-19 at roughly the same time could result in a shortage of hospital beds, equipment or doctors.
On a graph, a sudden surge in patients over a short time could be represented as a tall, narrow curve.
On the other hand, if that same large number of patients arrived at the hospital at a slower rate, for example, over the course of several weeks, the line of the graph would look like a longer, flatter curve.
In this situation, fewer patients would arrive at the hospital each day. There would be a better chance of the hospital being able to keep up with adequate supplies, beds and health care providers to care for them.”
https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/coronavirus-social-distancing-and-self-quarantine
Regarding the interpretation of the text above, choose the correct alternative:
Alternativas
Q1735545 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
The word “PURPOSE” (line 31), refers to:
Alternativas
Q1735542 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
The words, THEM (line 05), THEY (line 06), and THEIR (line 09) refer respectively to:
Alternativas
Q1735540 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
Choose the RIGHT alternative. The text uses expressions such as: “There are many reported cases”, “Research studies indicate” and “Throughout history” in order to:
Alternativas
Q1735539 Inglês
Answers the question according to the text below.

TEXT VI

Why are animals important to human beings?

There are a number of reasons why animals are important to human beings. The main reason is that animals benefit us personally, socially and economically.

Since the time of our cavemen ancestors, there have been interactions between humans and animals. Animals can be our friends, companions, protectors, benefactors and comforters. Research studies indicate that people who own pets and have close bond with them have higher self-esteem. They are also generally happier and healthier. There are many reported cases in which pets protected their owners and family members. In the United States, a pet dog alerted its owners that their babysitter was abusive. A couple who hired a babysitter to take care of their baby noticed that their pet dog was aggressive to the babysitter. Upon investigation, they discovered that their child was abused by the babysitter.

Animals provide many other benefits to humans. Insulin, a hormone in our body which controls the amount of sugar absorbed by our blood, could not be artificially produced previously. It had to be derived from cows and pigs. Nowadays, even though animal insulin has largely been replaced by artificial human insulin, the former is still available on prescription. Trained guide dogs are available to serve as loyal companions and ‘pairs of eyes’ for the blind. In the past, hunters took along hunting dogs to track, sniff out and catch wild game. When night fell, the canines were the hunters’ companions and protectors. In rehabilitation centers, animals are used to help the sick recover. For instance, petting a pony helps to lift a sick child’s spirit.

Throughout history, animals have helped humans. We use animals to work for us. In the agricultural sector, oxen pull ploughs before seeds are planted in the soil. We use horses for transportation purposes. They pull carriages and covered wagons for us. Even though oxen and horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They are also used to participate in contests in order to win awards. Farmers depend on animals such as cattle, poultry, sheep, goats, among others, for their horses are rarely used for farming and travelling purposes respectively today, the horses are still being used for riding and racing. They sell the animals’ meat, milk and eggs to earn money. In the fishing industry, although the use of modern equipment and technology have replaced the use of animals to catch fish, fishermen in some parts of the world still use animals like dolphins, otters and cormorants for the purpose.

Another indirectly way in which animals help us is that they assist in the reproduction of a variety of fruit and vegetable crops, which are an important part of our healthy diet. Without animals to help disperse seeds and pollinate plants, many of them would have become extinct.

In conclusion, animals are important to human beings because they benefit us socially, personally as well as economically. Since they are of great benefit to us, we should treat them well.

https://english312.com/why-are-animals-important-to-human-beings.html 
Analyze the assertions and choose the RIGHT alternative.
I. In the past, insulin was artificially produced from animals such as pigs and cows. II. Today oxen and horses are often used for agricultural, travelling, horseback riding and racing purposes III. Doctors can still prescribe animal insulin. IV. A sick child can improve his/her mood by caressing a poney. V. Many plants are no longer pollinated because many animals have become extinct.
Alternativas
Q1735533 Inglês

Answers the question according to the text below.


Organ Donation and Transplant  


At this moment, more than 113,000 people in the U.S. are waiting for an organ. One more person is added to the national waiting list every 12 minutes. Each of these people is in desperate need of a kidney, liver, heart, or other organ. More than 6,500 people a year -- about 20 a day -- die before that organ ever becomes available.
Organ donors are always in short supply. There are far more people in need of a transplant than there are people willing to donate an organ. Most of the organs that are available come from deceased donors. When you fill out an organ donor card with your driver's license, you're agreeing to donate all or some of your organs if you die.
A smaller number of organs come from healthy people. More than 6,000 transplants from living donors are performed each year.
You might have wondered about donating an organ -- either to a friend or relative who needs an organ right now, or by filling out an organ donor card.
Just about anyone, at any age, can become an organ donor. Anyone younger than age18 needs to have the consent of a parent or guardian.
For organ donation after death, a medical assessment will be done to determine what organs can be donated. Certain conditions, such as having HIV, actively spreading cancer, or severe infection would exclude organ donation.
Having a serious condition like cancer, HIV, diabetes, kidney disease, or heart disease can prevent you from donating as a living donor. 

Based on the text it is CORRECT to state: I. More than 113,000 people in the world wait for an organ; II. Only 20% of people on the waiting list for an organ can receive it; III. The number of people willing to donate an organ outnumber those who need an organ; IV. In the United States, more than 6,000 living donor transplants are performed annually; V. Most organs available for donation come from deceased people and it is necessary that in life, the person fills out a specific form for this purpose.
Choose the CORRECT alternative.
Alternativas
Q1735529 Inglês

Answers the question according to the text below.  



According to the comics, Hägar is:
Alternativas
Q1735527 Inglês
Answers the question according to the text below.

TEXT II 

When you’re in a long line waiting for your turn with a bunch of other cranky people, a good wallet is essential. For everyone’s benefit, you want to be able to find the right card or bills, make your transaction, and get out of there as quickly as possible. Mobile payments, vendor apps, and the decline of cash have lessened the amount of space you need for library cards and twenties, and they’ve lessened the need for bulky, old-school leather cash carriers. There’s never been a better time to trim down your wallet and your carbon footprint in turn by choosing a wallet made from recycled or eco-friendly materials. 
https://www.popsci.com/story/shop/eco-friendly-wallets/  
The sentence “…for your turn with a bunch of other cranky people.” (lines 01-02), MEANS THAT:
Alternativas
Q1735526 Inglês
Answers the question according to the text below.

TEXT II 

When you’re in a long line waiting for your turn with a bunch of other cranky people, a good wallet is essential. For everyone’s benefit, you want to be able to find the right card or bills, make your transaction, and get out of there as quickly as possible. Mobile payments, vendor apps, and the decline of cash have lessened the amount of space you need for library cards and twenties, and they’ve lessened the need for bulky, old-school leather cash carriers. There’s never been a better time to trim down your wallet and your carbon footprint in turn by choosing a wallet made from recycled or eco-friendly materials. 
https://www.popsci.com/story/shop/eco-friendly-wallets/  
Analyze the statements according to the text and choose the option where all alternatives are CORRECT.
I. It is time to reduce our carbon production by using environmentally friendly or recyclable materials. II. Internet payment culture, vendor application usage, and non-use of currency money have reduced the card space required in our wallet. III. Despite the encouragement that we should use recyclable and environmentally friendly materials, a good leather wallet is still indispensable. IV. The text encourages us to use green or recyclable materials which inevitably diminish our carbon footprint. V. A quality billfold is essential for us to organize our accounts, cards, carry out other transactions and reduce our carbon production.
Alternativas
Q1735522 Inglês

Answers the question according to the text below.

TEXT I


The time to embrace change in education is right now! In fact, it’s long overdue. Did you know that the model for modern-day public education was created by the need for on-time mechanical workers during the industrial revolution? That was certainly a technological disruption, but it happened 250 years ago. It’s what we call the front-lead method, and it’s not the best model for addressing the learning needs of many students: divergent thinkers, neurodiverse minds, creatives, scientists, and the list goes on. Which brings us to our next point: it’s time for the next wave of disruption. Luckily for us, it’s here. And it’s been here since 1989, when Tim Berners-Lee — a British scientist from CERT — invented the World Wide Web. We know, you use the internet every day, and it’s great, but maybe you’re skeptical that it can revolutionize education. Well, if you didn’t know, it already is. A large body of evidence-based, peer reviewed work points to the web as one of the central hubs for positive educational change today. It’s our connection to others, our access to a world of educational resources, it’s a format that works for many learners, it’s at the heart of countless services (that don’t work in an unconnected world), and it’s driving access to education. 

https://www.early-childhood-education-degrees.com/features/editors-choice-best-books-on-technology-in-education/  
The pronoun IT (line 11), refers to:
Alternativas
Q1735521 Inglês

Answers the question according to the text below.

TEXT I


The time to embrace change in education is right now! In fact, it’s long overdue. Did you know that the model for modern-day public education was created by the need for on-time mechanical workers during the industrial revolution? That was certainly a technological disruption, but it happened 250 years ago. It’s what we call the front-lead method, and it’s not the best model for addressing the learning needs of many students: divergent thinkers, neurodiverse minds, creatives, scientists, and the list goes on. Which brings us to our next point: it’s time for the next wave of disruption. Luckily for us, it’s here. And it’s been here since 1989, when Tim Berners-Lee — a British scientist from CERT — invented the World Wide Web. We know, you use the internet every day, and it’s great, but maybe you’re skeptical that it can revolutionize education. Well, if you didn’t know, it already is. A large body of evidence-based, peer reviewed work points to the web as one of the central hubs for positive educational change today. It’s our connection to others, our access to a world of educational resources, it’s a format that works for many learners, it’s at the heart of countless services (that don’t work in an unconnected world), and it’s driving access to education. 

https://www.early-childhood-education-degrees.com/features/editors-choice-best-books-on-technology-in-education/  
According to the text it is correct to state:
Alternativas
Q1735063 Inglês
Read the text below to answer the following question

NASA mission finds water on the sunlit surface of the moon

    There may be more water on the moon than previously believed, including on its sunlit surface. This water could be used as a resource during upcoming missions, like NASA's return of humans to the lunar surface through the Artemis program.
    The two studies published in the journal Nature Astronomy, and researchers shared their findings during a NASA press conference on Monday.
(Adapted from: https://edition.cnn.com/2020/10/26/world/moon-water-nasa-announcement-scn-trnd/index.html). 
The presence of water on the moon could be useful for:
Alternativas
Q1735062 Inglês
Read the text below to answer the following question

NASA mission finds water on the sunlit surface of the moon

    There may be more water on the moon than previously believed, including on its sunlit surface. This water could be used as a resource during upcoming missions, like NASA's return of humans to the lunar surface through the Artemis program.
    The two studies published in the journal Nature Astronomy, and researchers shared their findings during a NASA press conference on Monday.
(Adapted from: https://edition.cnn.com/2020/10/26/world/moon-water-nasa-announcement-scn-trnd/index.html). 
According to the text:
Alternativas
Q1735059 Inglês
Read the text below to answer the following question

Even the deepest, coldest parts of the ocean are getting warmer

    Thermometers moored at the bottom of the Atlantic Ocean recorded an average temperature increase of about 0.02 degrees Celsius over the last decade. That warming may be a consequence of human-driven climate change, which has boosted ocean temperatures near the surface, but it’s unclear since so little is known about the deepest, darkest parts of the ocean.
    “The deep ocean, below about 2,000 meters, is not very well observed,” says Chris Meinen, an oceanographer at the U.S. National Oceanic and Atmospheric Administration. The deep sea is so hard to reach that the temperature at any given research site is typically taken only once per decade. But Meinen’s team measured temperatures hourly from 2009 to 2019 using seafloor sensors at four spots in the Argentine Basin, off the coast of Uruguay.
    Temperature records for the two deepest spots revealed a clear trend of warming over that decade. This warming is much weaker than in the upper ocean, Meinen says, but he also notes that since warm water rises, it would take a lot of heat to generate even this little bit of warming so deep.
    It’s too soon to judge whether human activity or natural variation is the cause, Meinen says. Continuing to monitor these sites and comparing the records with data from devices in other ocean basins may help to clarify matters.
(Adapted from: https://www.sciencenews.org/article/ocean-warming-deepest-coldest-temperature).
The average temperature increase recorded is:
Alternativas
Q1735057 Inglês
Read the text below to answer the following question

Even the deepest, coldest parts of the ocean are getting warmer

    Thermometers moored at the bottom of the Atlantic Ocean recorded an average temperature increase of about 0.02 degrees Celsius over the last decade. That warming may be a consequence of human-driven climate change, which has boosted ocean temperatures near the surface, but it’s unclear since so little is known about the deepest, darkest parts of the ocean.
    “The deep ocean, below about 2,000 meters, is not very well observed,” says Chris Meinen, an oceanographer at the U.S. National Oceanic and Atmospheric Administration. The deep sea is so hard to reach that the temperature at any given research site is typically taken only once per decade. But Meinen’s team measured temperatures hourly from 2009 to 2019 using seafloor sensors at four spots in the Argentine Basin, off the coast of Uruguay.
    Temperature records for the two deepest spots revealed a clear trend of warming over that decade. This warming is much weaker than in the upper ocean, Meinen says, but he also notes that since warm water rises, it would take a lot of heat to generate even this little bit of warming so deep.
    It’s too soon to judge whether human activity or natural variation is the cause, Meinen says. Continuing to monitor these sites and comparing the records with data from devices in other ocean basins may help to clarify matters.
(Adapted from: https://www.sciencenews.org/article/ocean-warming-deepest-coldest-temperature).
According to the text:
Alternativas
Q1724248 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

Em ambos os estudos mencionados no terceiro parágrafo...
Alternativas
Q1724247 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

Como algumas pessoas regiram às instruções mencionadas no segundo parágrafo?
Alternativas
Q1724246 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

O autor diz que as instruções mencionadas no segundo parágrafo...
Alternativas
Q1724245 Inglês

THE SCIENCE OF PERSUASION


Persuasion is key to business and to much more besides. In many walks of life and in many situations, persuading people to do what you want them to do is the key to success. Is persuasion a science with rules that can be taught and learnt, or is it simply a matter of instinct and personal experience? Researchers have looked into different aspects of persuasion and come up with some interesting results. 


     One advertising copywriter, for example, came up with an approach to selling a product on a TV shopping channel via phones sales that differed from the norm for such advertising. Instead of being instructed: ‘Operators are waiting, please call now’, viewers were told ‘If operators are busy, please call again’. This might appear to have been a risky tactic, putting potential buyers off by suggesting that they would have to waste their time calling repeatedly until they finally got through to someone to take their order. But the results were extraordinary and an unprecedented number of sales resulted. The advert suggested that instead of there being lots of operators sitting there and hoping people would call, there were so many people who wanted the product that people might have to wait until they could get it. This showed just how desirable the product was. Potential customers decided that, if so many other people wanted it, they definitely wanted it too.


     What role does choice have in persuading people to buy or get something? One study looked at the choices employees made when offered different retirement programmes. This showed that the more choices people were given, the less likely they were to choose anything at all. Another study in a supermarket revealed a similar effect of choice. A particular supermarket displayed either 6 or 24 different kinds of jam. When there were 24 jams to choose from, 3% of customers went to the display and bought one of the jams. When there were 6 jams on display, 30% of customers did so. […]

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