Questões de Concurso Para comunicação social

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Q2949196 Comunicação Social

Uma empresa do setor automobilístico, totalmente desconhecida no mercado brasileiro, pretende introduzir seus produtos junto a um público jovem, de idade compreendida entre 20 e 30 anos, classes média e média-alta. No intuito de obter uma boa aceitação de sua marca junto aos stakeholders, cabe ao profissional de comunicação, dentro de uma filosofia de responsabilidade social, orientar a diretoria a:

Alternativas
Q2949195 Comunicação Social

No âmbito do planejamento e gestão estratégicos de comunicação empresarial, pode-se considerar que a visão organizacional é um dos elementos norteadores de todo o processo. Partindo desse pressuposto, é correto afirmar que um dos objetivos diretos de uma declaração de visão é:

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Q2949194 Comunicação Social

O conhecimento da tipologia e da natureza de uma organização é condição essencial para o planejamento eficaz de sua comunicação. Nesse sentido, dentro de um quadro conceitual, as organizações industriais e as empresas privadas de produtos tangíveis são consideradas organizações:

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Q2949193 Comunicação Social

Dentro de um plano de relacionamento com o público interno, a realização de atividades culturais tem como objetivo(s) imediato(s):

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Q2949190 Comunicação Social

O filósofo francês Pierre Lévy define a Internet como um "dispositivo de comunicação TODOS-TODOS". Isto porque, segundo esse autor, a Internet é o único meio que:

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Q2949187 Comunicação Social

Devido aos custos inerentes ao processo, a pesquisa de mercado é solicitada quando o objetivo principal do estudo é:

Alternativas
Q2949185 Comunicação Social

Em meados dos anos 40, Theodor Adorno e Max Horkheimer cunharam o conceito de Indústria Cultural, segundo o qual, a produção industrial de bens culturais visava, sobretudo, à:

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Q2949183 Comunicação Social

Dentre os desafios que as novas tecnologias propõem para a comunicação contemporânea está o que se convencionou chamar de "convergência das mídias", o que significa:

Alternativas
Q2949182 Comunicação Social

No relacionamento entre a empresa e a mídia, cada vez mais, se exigem posturas novas das assessorias de comunicação. Algumas estratégias vêm sendo adotadas para que os representantes empresariais se relacionem com a imprensa de modo competente e adequado. A esse processo dá-se o nome de:

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Q2949181 Comunicação Social

Segundo Paul Johnson, citado por Carlos Alberto Di Franco, em Jornalismo, Ética e Qualidade (Vozes, 1996), a invasão de privacidade é o "pecado mais pernicioso da mídia de nossos tempos". A fronteira ética entre o direito à informação e o direito à privacidade é(são) o(a):

Alternativas
Q2949180 Comunicação Social

O texto jornalístico se caracteriza pelo volume de informação factual e é o resultado da apuração e tratamento dos dados. Portanto, o texto jornalístico deve:

Alternativas
Q2949178 Comunicação Social

As rápidas mudanças tecnológicas, observadas no processo de comunicação das sociedades, estão dando um novo sentido ao espaço e ao tempo do sujeito contemporâneo. Esse processo tem por base a:

Alternativas
Q2949177 Comunicação Social

Nos últimos anos, vem-se observando um movimento crescente das empresas na direção da responsabilidade social, que inclui o apoio a eventos culturais e esportivos, bem como a iniciativas filantrópicas. Neste contexto, estimulado por leis federais e estaduais, o chamado marketing cultural é bastante utilizado por grandes empresas. Assim, pode-se considerar que o emprego do marketing cultural constitui um investimento:

Alternativas
Q2949175 Comunicação Social

Entre os quatro componentes sociológicos que identificam a massa, defendidos por Herbert Blumer, tem-se que: (1) os membros podem vir de qualquer profissão ou camada social; (2) a massa é um grupo anônimo, composto de indivíduos anônimos; (3) a massa é frouxamente organizada; (4) e os membros da massa __________ .

O 4º componente se completa corretamente com:

Alternativas
Q2949172 Comunicação Social

Muitos fabricantes de bebidas alcoólicas comunicam-se por meio de propaganda e, ao final dos comerciais de TV, spots de rádio ou mesmo anúncios em mídia impressa, são dadas orientações para que o cliente não dirija após a ingestão de álcool. Esta característica específica classifica a propaganda como:

Alternativas
Q2949166 Comunicação Social

Quando uma agência de comunicação desenvolve o mix de mídia de uma determinada campanha, seus profissionais devem conciliar os interesses e necessidades do cliente com a disponibilidade orçamentária deste, de modo a atingir os objetivos da referida campanha. Para nortear o trabalho da agência, o perfil das mídias jornal, Internet, revista, outdoor e televisão, respectivamente, possuem como vantagens:

Alternativas
Q2949161 Comunicação Social

A Promoção de Vendas é um importante elemento do mix de comunicação integrada, tendo recebido atenção crescente nos últimos anos, quando da elaboração dos orçamentos de comunicação de empresas de todos os tipos e portes. Neste contexto, o merchandising no ponto de venda integra o plano de comunicação quando é o caso de:

Alternativas
Q2949135 Inglês

REPORT: BIOFUELS POISED TO DISPLACE OIL

Biofuels such as ethanol and biodiesel can

significantly reduce global dependence on oil, according

to a new report by the Worldwatch Institute.

Last year, world biofuel production surpassed 670,000

5 barrels per day, the equivalent of about 1 percent of the

global transport fuel market. Although oil still accounts for

more than 96 percent of transport fuel use, biofuel

production has doubled since 2001 and is poised for even

stronger growth as the industry responds to higher fuel

10 prices and supportive government policies. “Coordinated

action to expand biofuel markets and advance new

technologies could relieve pressure on oil prices while

strengthening agricultural economies and reducing climatealtering

emissions,” says Worldwatch Institute President

15 Christopher Flavin.

Brazil is the world’s biofuel leader, with half of its

sugar cane crop providing more than 40 percent of its nondiesel

transport fuel. In the United States, where 15 percent

of the corn crop provides about 2 percent of the non-diesel

20 transport fuel, ethanol production is growing even more

rapidly. This surging growth may allow the U.S. to overtake

Brazil as the world’s biofuel leader this year. Both countries

are now estimated to be producing ethanol at less than

the current cost of gasoline.

25 Figures cited in the report reveal that biofuels could

provide 37 percent of U.S. transport fuel within the next 25

years, and up to 75 percent if automobile fuel economy

doubles. Biofuels could replace 20–30 percent of the oil

used in European Union countries during the same time

30 frame.

As the first-ever global assessment of the potential

social and environmental impacts of biofuels, Biofuels for

Transportation warns that the large-scale use of biofuels

carries significant agricultural and ecological risks. “It is

35 essential that government incentives be used to minimize

competition between food and fuel crops and to discourage

expansion onto ecologically valuable lands,” says

Worldwatch Biofuels Project Manager Suzanne Hunt.

However, the report also finds that biofuels have the potential

40 to increase energy security, create new economic

opportunities in rural areas, and reduce local pollution and

emissions of greenhouse gases.

The long-term potential of biofuels is in the use of

non-food feedstock that include agricultural, municipal, and

45 forestry wastes as well as fast-growing, cellulose-rich

energy crops such as switchgrass. It is expected that the

combination of cellulosic biomass resources and “nextgeneration”

biofuel conversion technologies will compete

with conventional gasoline and diesel fuel without subsidies

50 in the medium term.

The report recommends policies to accelerate the

development of biofuels, while maximizing the benefits and

minimizing the risks. Recommendations include:

strengthening the market (i.e. focusing on market

55 development, infrastructure development, and the building

of transportation fleets that are able to use the new fuels),

speeding the transition to next-generation

technologies allowing for dramatically increased

production at lower cost, and facilitating sustainable

60 international biofuel trade, developing a true

international market unimpeded by the trade restrictions

in place today.

Worldwatch Institute - June 7, 2006.

Adapted from: http://www.worldwatch.org/node/4079

Some of the benefits of the increase in biofuel production listed by the author are:

Alternativas
Q2949133 Inglês

REPORT: BIOFUELS POISED TO DISPLACE OIL

Biofuels such as ethanol and biodiesel can

significantly reduce global dependence on oil, according

to a new report by the Worldwatch Institute.

Last year, world biofuel production surpassed 670,000

5 barrels per day, the equivalent of about 1 percent of the

global transport fuel market. Although oil still accounts for

more than 96 percent of transport fuel use, biofuel

production has doubled since 2001 and is poised for even

stronger growth as the industry responds to higher fuel

10 prices and supportive government policies. “Coordinated

action to expand biofuel markets and advance new

technologies could relieve pressure on oil prices while

strengthening agricultural economies and reducing climatealtering

emissions,” says Worldwatch Institute President

15 Christopher Flavin.

Brazil is the world’s biofuel leader, with half of its

sugar cane crop providing more than 40 percent of its nondiesel

transport fuel. In the United States, where 15 percent

of the corn crop provides about 2 percent of the non-diesel

20 transport fuel, ethanol production is growing even more

rapidly. This surging growth may allow the U.S. to overtake

Brazil as the world’s biofuel leader this year. Both countries

are now estimated to be producing ethanol at less than

the current cost of gasoline.

25 Figures cited in the report reveal that biofuels could

provide 37 percent of U.S. transport fuel within the next 25

years, and up to 75 percent if automobile fuel economy

doubles. Biofuels could replace 20–30 percent of the oil

used in European Union countries during the same time

30 frame.

As the first-ever global assessment of the potential

social and environmental impacts of biofuels, Biofuels for

Transportation warns that the large-scale use of biofuels

carries significant agricultural and ecological risks. “It is

35 essential that government incentives be used to minimize

competition between food and fuel crops and to discourage

expansion onto ecologically valuable lands,” says

Worldwatch Biofuels Project Manager Suzanne Hunt.

However, the report also finds that biofuels have the potential

40 to increase energy security, create new economic

opportunities in rural areas, and reduce local pollution and

emissions of greenhouse gases.

The long-term potential of biofuels is in the use of

non-food feedstock that include agricultural, municipal, and

45 forestry wastes as well as fast-growing, cellulose-rich

energy crops such as switchgrass. It is expected that the

combination of cellulosic biomass resources and “nextgeneration”

biofuel conversion technologies will compete

with conventional gasoline and diesel fuel without subsidies

50 in the medium term.

The report recommends policies to accelerate the

development of biofuels, while maximizing the benefits and

minimizing the risks. Recommendations include:

strengthening the market (i.e. focusing on market

55 development, infrastructure development, and the building

of transportation fleets that are able to use the new fuels),

speeding the transition to next-generation

technologies allowing for dramatically increased

production at lower cost, and facilitating sustainable

60 international biofuel trade, developing a true

international market unimpeded by the trade restrictions

in place today.

Worldwatch Institute - June 7, 2006.

Adapted from: http://www.worldwatch.org/node/4079

"This surging growth..." (line 21) refers to:

Alternativas
Q2949131 Inglês

REPORT: BIOFUELS POISED TO DISPLACE OIL

Biofuels such as ethanol and biodiesel can

significantly reduce global dependence on oil, according

to a new report by the Worldwatch Institute.

Last year, world biofuel production surpassed 670,000

5 barrels per day, the equivalent of about 1 percent of the

global transport fuel market. Although oil still accounts for

more than 96 percent of transport fuel use, biofuel

production has doubled since 2001 and is poised for even

stronger growth as the industry responds to higher fuel

10 prices and supportive government policies. “Coordinated

action to expand biofuel markets and advance new

technologies could relieve pressure on oil prices while

strengthening agricultural economies and reducing climatealtering

emissions,” says Worldwatch Institute President

15 Christopher Flavin.

Brazil is the world’s biofuel leader, with half of its

sugar cane crop providing more than 40 percent of its nondiesel

transport fuel. In the United States, where 15 percent

of the corn crop provides about 2 percent of the non-diesel

20 transport fuel, ethanol production is growing even more

rapidly. This surging growth may allow the U.S. to overtake

Brazil as the world’s biofuel leader this year. Both countries

are now estimated to be producing ethanol at less than

the current cost of gasoline.

25 Figures cited in the report reveal that biofuels could

provide 37 percent of U.S. transport fuel within the next 25

years, and up to 75 percent if automobile fuel economy

doubles. Biofuels could replace 20–30 percent of the oil

used in European Union countries during the same time

30 frame.

As the first-ever global assessment of the potential

social and environmental impacts of biofuels, Biofuels for

Transportation warns that the large-scale use of biofuels

carries significant agricultural and ecological risks. “It is

35 essential that government incentives be used to minimize

competition between food and fuel crops and to discourage

expansion onto ecologically valuable lands,” says

Worldwatch Biofuels Project Manager Suzanne Hunt.

However, the report also finds that biofuels have the potential

40 to increase energy security, create new economic

opportunities in rural areas, and reduce local pollution and

emissions of greenhouse gases.

The long-term potential of biofuels is in the use of

non-food feedstock that include agricultural, municipal, and

45 forestry wastes as well as fast-growing, cellulose-rich

energy crops such as switchgrass. It is expected that the

combination of cellulosic biomass resources and “nextgeneration”

biofuel conversion technologies will compete

with conventional gasoline and diesel fuel without subsidies

50 in the medium term.

The report recommends policies to accelerate the

development of biofuels, while maximizing the benefits and

minimizing the risks. Recommendations include:

strengthening the market (i.e. focusing on market

55 development, infrastructure development, and the building

of transportation fleets that are able to use the new fuels),

speeding the transition to next-generation

technologies allowing for dramatically increased

production at lower cost, and facilitating sustainable

60 international biofuel trade, developing a true

international market unimpeded by the trade restrictions

in place today.

Worldwatch Institute - June 7, 2006.

Adapted from: http://www.worldwatch.org/node/4079

According to the text, Brazil:

Alternativas
Respostas
561: C
562: A
563: D
564: B
565: E
566: B
567: C
568: A
569: B
570: B
571: C
572: A
573: B
574: D
575: C
576: E
577: C
578: C
579: A
580: E