Questões Militares de Inglês - Interpretação de texto | Reading comprehension
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Operation Desert Storm Was Not Won By Smart Weaponry Alone
Technology has long been a deciding factor on the battlefield, from powerful artillery to new weaponry to innovations in the seas and the skies. Twenty-five years ago, it was no different, as the United States and its allies proved overwhelmingly successful in the Persian Gulf War. A coalition of U.S. Army Apache attack helicopters, cruise missiles from naval vessels, and Lockheed F-117 Nighthawk “stealth fighters” soundly broke through Saddam Hussein’s army defenses in Kuwait during Operation Desert Storm, which became known as the “100-hour war”.
But for all the possibilities that this “Computer War” offered, Operation Desert Storm was not won by smart weaponry, alone. Despite the “science fiction”-like technology deployed, 90 percent of the pieces of ammunition used in Desert Storm were actually “dumb weapons”. The bombs, which weren’t guided by lasers or satellites, were lucky to get within half a kilometer of their targets after they were dumped from planes. While dumb bombs might not have been exciting enough to make the headlines during the attack, they were cheaper to produce and could be counted on to work. But frequency of use doesn’t change why history will remember Desert Storm for its smart weapons, rather than its dumb ones.
Adapted from http://www.smithsonianmag.com/history/ operation-desert-storm-was-not-won-smart-weaponry-alone- 180957879/
How Brazil Crowdsourced a Pioneering Law
The passage of the Marco Civil da Internet, an “Internet bill of rights” commonly referred to in English as the Brazilian Civil Rights Framework for the Internet, demonstrates how the Internet can be used to rejuvenate democratic governance in the digital age. The law is important not only for its content, but for the innovative and participatory way it was written, bypassing traditional modes of legislation-making to go directly to the country’s citizens. At a moment when governments of all kinds are viewed as increasingly distant from ordinary people, Brazil’s example makes an argument that democracy offers a way forward.
The pioneering law was signed in 2014 and has three components. First, it safeguards privacy by restricting the ability of private corporations and the government to store Internet users’ browsing histories. Second, it mandates a judicial review of requests to remove potentially offensive or illegal material, including content that infringes copyrights. And third, it prohibits Internet service providers from manipulating data transfer speeds for commercial purposes. The bill was acclaimed by activists as an example the rest of the world should follow.
What makes this law even more interesting is that it became one of the largest-ever experiments in crowdsourcing legislation. The law’s original text was written through a website that allowed individual citizens and organizations — including NGOs, businesses, and political parties — to interact with one another and publicly debate the law’s content. This process was markedly different from the traditional method of writing bills “behind closed doors” in the halls of Congress, a process that favored well-connected families and large corporations.
Policymakers in other countries have tried to capture citizen input using social media before, but never on this scale, in a country of roughly 200 million people. Whether it would succeed was far from certain. During the website’s public launch, in 2009, one of the government lawyers summed up the organizers’ high hopes: “This experience could transform the way we discuss not just legislation about the Internet, but also the way we discuss other bills in Brazil, and, in so doing, reconfigure our democracy.”
Adapted from http://foreignpolicy.com/2016/01/19/how-brazil-crowdsourced-a-landmark-law/
How Brazil Crowdsourced a Pioneering Law
The passage of the Marco Civil da Internet, an “Internet bill of rights” commonly referred to in English as the Brazilian Civil Rights Framework for the Internet, demonstrates how the Internet can be used to rejuvenate democratic governance in the digital age. The law is important not only for its content, but for the innovative and participatory way it was written, bypassing traditional modes of legislation-making to go directly to the country’s citizens. At a moment when governments of all kinds are viewed as increasingly distant from ordinary people, Brazil’s example makes an argument that democracy offers a way forward.
The pioneering law was signed in 2014 and has three components. First, it safeguards privacy by restricting the ability of private corporations and the government to store Internet users’ browsing histories. Second, it mandates a judicial review of requests to remove potentially offensive or illegal material, including content that infringes copyrights. And third, it prohibits Internet service providers from manipulating data transfer speeds for commercial purposes. The bill was acclaimed by activists as an example the rest of the world should follow.
What makes this law even more interesting is that it became one of the largest-ever experiments in crowdsourcing legislation. The law’s original text was written through a website that allowed individual citizens and organizations — including NGOs, businesses, and political parties — to interact with one another and publicly debate the law’s content. This process was markedly different from the traditional method of writing bills “behind closed doors” in the halls of Congress, a process that favored well-connected families and large corporations.
Policymakers in other countries have tried to capture citizen input using social media before, but never on this scale, in a country of roughly 200 million people. Whether it would succeed was far from certain. During the website’s public launch, in 2009, one of the government lawyers summed up the organizers’ high hopes: “This experience could transform the way we discuss not just legislation about the Internet, but also the way we discuss other bills in Brazil, and, in so doing, reconfigure our democracy.”
Adapted from http://foreignpolicy.com/2016/01/19/how-brazil-crowdsourced-a-landmark-law/
This migrant crisis is different from all others
2015 was unquestionably the year of the migrant. The news was dominated for months by pictures of vast crowds shuffling through the borders of yet another European country, being treated with brutality in some places and given a reluctant welcome in others.
When researching a report for radio and television about the migrant phenomenon, it is possible to realize that there was nothing new about it. For many years, waves of displaced and frightened people have broken over Europe again and again and the images have been strikingly similar each time.
In 1945, __________ (1) the ethnic Germans, forced out of their homes in Poland, Czechoslovakia and Russia and obliged to seek shelter in a shattered and divided Germany. More recently, we can see floods of Albanian refugees escaping from the ethnic cleansing of the Serbian forces in Kosovo in 1998 and 1999.
Yet there is one major difference between these waves of migrants in the past and the one we saw in 2015. Professor Alex Betts, director of the Refugee Studies Centre at Oxford University says that it was the first time Europe faced people coming in from the outside in large numbers as refugees. He explains: “The fact that many are Muslims is perceived as challenging Europe’s identity.” European societies are changing very fast, indeed, as a result of immigration. In London, for instance, more than 300 languages are now spoken, according to a recent academic study. The influx of migrants reinforces people’s sense that their identity is under threat.
But how can the world deal conclusively with the problem? The former UN under-secretary-general for humanitarian affairs, Sir John Holmes, blames global governance. “Other powers are rising,” he says - Syria is an example of this. “And the United States doesn’t have the influence it once did, so the problem’s not being fixed, no-one’s waving the big stick and we’re having to pick up the pieces.” We have endured an entire century of exile and homelessness and the cause is always the same - conflict and bad government. Unless these are dealt with, the flow of migrants will never be stopped.
Adapted from http://www.bbc.com/news/world-35091772
According to the text, read the statements and choose the correct alternative.
I – There isn’t anything new about the current migrant crisis.
II – The former migrant phenomena happened in London.
III – This migrant phenomenon is interfering in Europe’s society.
IV – Europeans are concerned about learning new languages.
V – Syria is becoming powerful and apparently there is no control over it.
VI – Conflicts and poor governance are the reasons for the migration.
Which option can NOT be inferred from the text?
A pidgin language is:
Hard Lesson in Sleep for Teenagers
By Jane E. Brody October 20, 2014
Few Americans these days get the hours of sleep optimal for their age, but experts agree that teenagers are more likely to fall short than anyone else.
Researchers report that the average adolescent needs eight and a half to nine and a half hours of sleep each night. However, in a poll taken in 2006 by the National Sleep Foundation, less than 20 percent reported getting that much rest on school nights. With the profusion of personal electronics, the current percentage is believed to be even worse. A study in Fairfax, Va., found that only 6 percent of children in the 10th grade and only 3 percent in the 12th grade get the recommended amount of sleep. Two in three teens were found to be severely sleep-deprived, losing two or more hours of sleep every night. The causes can be biological, behavioral or environmental. The effect on the well-being of adolescents — on their health and academic potential — can be profound.
Insufficient sleep in adolescence increases the risks of high blood pressure and heart disease, Type 2 diabetes and obesity, said Dr. Owens, pediatric sleep specialist at Children's National Health System in Washington. Sleeplessness is also linked to risk-taking behavior, depression, suicidal ideation and car accidents. Insufficient sleep also impairs judgment, decision-making skills and the ability to curb impulses, which are "in a critical stage of development in adolescence," Dr. Owens said. With the current intense concern about raising academic achievement, it is worth noting that a study by Kyla Wahlstrom of 9,000 students in eight Minnesota public high schools showed that starting school a half-hour later resulted in an hour's more sleep a night and an increase in the students' grade point averages and standardized test scores.
When children reach puberty, a shift in circadian rhythm makes it harder for them to fall asleep early enough to get the requisite number of hours and still make it to school on time. A teenager’s sleep-wake cycle can shift as much as two hours, making it difficult to fall asleep before 11 p.m. If school starts at 8 or 8:30, it is not possible to get enough sleep. Based on biological sleep needs, a teenager who goes to sleep at 11 p.m, should be getting up around 8 a.m.
Adding to the adolescent shift in circadian rhythm are myriad electronic distractions that cut further into sleep time, like smartphones, iPods, computers and televisions. A stream of text messages, tweets, and postings on Facebook and Instagram keep many awake long into the night.
Parents should consider instituting an electronic curfew and perhaps even forbid sleep-distracting devices in the bedroom, Dr . Owens said. Beyond the bedroom, many teenagers lead overscheduled lives that can lead to short nights.
Also at risk are many teenagers from low-income and minority families, where overcrowding, excessive noise and safety concerns can make it difficult to get enough restful sleep, the academy statement said. Trying to compensate for sleep deprivation on weekends can further compromise an adolescent's sleep-wake cycle by inducing permanent jet lag. Sleeping late on weekends shifts their internal clock, making it even harder to get to sleep Sunday night and wake up on time for school Monday morning.
(Adapted and abridged from http://www.nytimes.com)
Hard Lesson in Sleep for Teenagers
By Jane E. Brody October 20, 2014
Few Americans these days get the hours of sleep optimal for their age, but experts agree that teenagers are more likely to fall short than anyone else.
Researchers report that the average adolescent needs eight and a half to nine and a half hours of sleep each night. However, in a poll taken in 2006 by the National Sleep Foundation, less than 20 percent reported getting that much rest on school nights. With the profusion of personal electronics, the current percentage is believed to be even worse. A study in Fairfax, Va., found that only 6 percent of children in the 10th grade and only 3 percent in the 12th grade get the recommended amount of sleep. Two in three teens were found to be severely sleep-deprived, losing two or more hours of sleep every night. The causes can be biological, behavioral or environmental. The effect on the well-being of adolescents — on their health and academic potential — can be profound.
Insufficient sleep in adolescence increases the risks of high blood pressure and heart disease, Type 2 diabetes and obesity, said Dr. Owens, pediatric sleep specialist at Children's National Health System in Washington. Sleeplessness is also linked to risk-taking behavior, depression, suicidal ideation and car accidents. Insufficient sleep also impairs judgment, decision-making skills and the ability to curb impulses, which are "in a critical stage of development in adolescence," Dr. Owens said. With the current intense concern about raising academic achievement, it is worth noting that a study by Kyla Wahlstrom of 9,000 students in eight Minnesota public high schools showed that starting school a half-hour later resulted in an hour's more sleep a night and an increase in the students' grade point averages and standardized test scores.
When children reach puberty, a shift in circadian rhythm makes it harder for them to fall asleep early enough to get the requisite number of hours and still make it to school on time. A teenager’s sleep-wake cycle can shift as much as two hours, making it difficult to fall asleep before 11 p.m. If school starts at 8 or 8:30, it is not possible to get enough sleep. Based on biological sleep needs, a teenager who goes to sleep at 11 p.m, should be getting up around 8 a.m.
Adding to the adolescent shift in circadian rhythm are myriad electronic distractions that cut further into sleep time, like smartphones, iPods, computers and televisions. A stream of text messages, tweets, and postings on Facebook and Instagram keep many awake long into the night.
Parents should consider instituting an electronic curfew and perhaps even forbid sleep-distracting devices in the bedroom, Dr . Owens said. Beyond the bedroom, many teenagers lead overscheduled lives that can lead to short nights.
Also at risk are many teenagers from low-income and minority families, where overcrowding, excessive noise and safety concerns can make it difficult to get enough restful sleep, the academy statement said. Trying to compensate for sleep deprivation on weekends can further compromise an adolescent's sleep-wake cycle by inducing permanent jet lag. Sleeping late on weekends shifts their internal clock, making it even harder to get to sleep Sunday night and wake up on time for school Monday morning.
(Adapted and abridged from http://www.nytimes.com)
Additional Factors That Affect Sleep Comfort
By Richard A. Staehler, MD
The type of mattress one uses is not the only factor for patients with pain and sleep difficulty. Many other factors need to be considered that may affect sleep, including;
- medication side effects;
- irregular sleep patterns;
- caffeine/alcohol/tobacco use;
- sleep apnea;
- anxiety/stress.
If comfort is not the only thing making sleep difficult, it is advisable for the patient to consult his or her family physician to discuss other possible causes and treatments for sleeplessness.
If anyone experiences significant or persistent back pain, there may be an underlying back condition that has nothing to do with the mattress. It is always advisable for people with back pain to consult with a health care provider for a thorough exam, diagnosis, and treatment program.
As a reminder, sleep comfort is first and foremost a matter of personal preference. No one should expect that switching mattresses or beds will cure their lower back pain, and changes in the type of bed or mattress used should be made solely for the sake of comfort,
(Adapted from http;//www.spine-health,com/wellness/sleep/additional-factors -affect -sleep-comfort )
The Armel-Leftwich Visitor Center
Welcome to the Armel-Leftwich Visitor Center of the United States Naval Academy. Visit the United States Naval Academy in Annapolis, MD to see where future officers are educated and trained.
The Visitor Center is conveniently located inside USNA Gate 1 at the Annapolis harbor. Pedestrian entrances are on Prince George and Randall Streets. The Visitor Center provides guided historical tours for visitors, as well as groups.
Anyone 18 or older must show a government-issued photo ID or original passport to enter USNA grounds. Visitors from the states of Minnesota, Illinois, Missouri, New Mexico and Washington are required to present a SECOND PHOTO ID.
The Visitor Center is the first stop on a visit to the undergraduate college of the U.S. Navy and U.S. Marine Corps. Information specialists welcome visitors to view the 13-minute film, "The Call to Serve", and to take a guided walking tour with a professional, certified guide.
Admissions Information
United States Naval Academy Admissions briefings, lasting approximately one hour, are held at 10:00 a.m. and 2:00 p.m., Monday through Saturday, on the second deck of the Visitor Center.
U.S. Naval Academy Museum
The museum's artifacts are displayed in galleries located on two floors in Preble Hall. The first floor is devoted to the exhibit entitled "Leadership and Service: The History of the United States Navy and the Naval Academy". The famous Rogers Collection of antique ship models is the focus of the second floor exhibit.
(Adapted from http://www.usnabsd.com/for-visitors)
Navy looking for drone operator flying device around
Washington state base
Published February 27, 2016 Foxnews.com
(I) _________
A civilian employee of Naval Submarine Base Kitsap-Bangor reported seeing the drone, spokeswoman Silvia Klatman told Military.com.
According to the Navy, it is illegal to operate a drone above the base without the permission of the Navy. "It's our intent to support the investigation and prosecution of this reported act, and any others that may occur, in coordination with civilian law enforcement," Klatman said.
Military.com reported that agents interviewed families who lived in houses surrounding the base. (II) _______ Officials said the drones were seen operating at night. "It could be a hoax, but worst-case scenario, it could be clandestine, a foreign government, a cell," Al Starcevich, whose family's house is located between the base and Hood Canal in Washington, told the website. "The creepy thing is they' re only doing it at night. (Ill) ______ "
Starcevich told The Seattle Times that agents told him there had been repeated incidents around the base involving an alleged drone.
Naval Base Kitsap-Bangor's airspace was designated as "prohibited" by the FAA in May 2005, at the request of the Navy. (IV) ______ The prohibited area extends to the water across Hood Canal and the Navy-owned portion of Toandos Peninsula.
Doug O'Donnell, chief pilot at Avian Flight Center at Bremerton National Airport, said security forces are supposed to shoot down aircraft that violate the FAA riiles.
The Bangor base houses eight of the Navy's 14 ballistic-missile submarines, according to Military,com. Each can carry up to 24 missiles with multiple nuclear warheads.
The Defense Department has held countless classified exercises to counter possible drone attacks, The Seattle Times reported. Last year, one exercise included a Marine sniper shooting one down from a military helicopter,
(http://www.foxnews.com/us/2016/02/27/navy-looking-for-drone-operator-flying-device-around-washington-state-base.html)
Navy looking for drone operator flying device around
Washington state base
Published February 27, 2016 Foxnews.com
(I) _________
A civilian employee of Naval Submarine Base Kitsap-Bangor reported seeing the drone, spokeswoman Silvia Klatman told Military.com.
According to the Navy, it is illegal to operate a drone above the base without the permission of the Navy. "It's our intent to support the investigation and prosecution of this reported act, and any others that may occur, in coordination with civilian law enforcement," Klatman said.
Military.com reported that agents interviewed families who lived in houses surrounding the base. (II) _______ Officials said the drones were seen operating at night. "It could be a hoax, but worst-case scenario, it could be clandestine, a foreign government, a cell," Al Starcevich, whose family's house is located between the base and Hood Canal in Washington, told the website. "The creepy thing is they' re only doing it at night. (Ill) ______ "
Starcevich told The Seattle Times that agents told him there had been repeated incidents around the base involving an alleged drone.
Naval Base Kitsap-Bangor's airspace was designated as "prohibited" by the FAA in May 2005, at the request of the Navy. (IV) ______ The prohibited area extends to the water across Hood Canal and the Navy-owned portion of Toandos Peninsula.
Doug O'Donnell, chief pilot at Avian Flight Center at Bremerton National Airport, said security forces are supposed to shoot down aircraft that violate the FAA riiles.
The Bangor base houses eight of the Navy's 14 ballistic-missile submarines, according to Military,com. Each can carry up to 24 missiles with multiple nuclear warheads.
The Defense Department has held countless classified exercises to counter possible drone attacks, The Seattle Times reported. Last year, one exercise included a Marine sniper shooting one down from a military helicopter,
(http://www.foxnews.com/us/2016/02/27/navy-looking-for-drone-operator-flying-device-around-washington-state-base.html)
The sentences below have been removed from the text and replaced by (I), (II), (III) and (IV). Number them to indicate the order they must appear to complete the text correctly. Then choose the option that contains that sequence.
( ) They said they haven't seen anything unusual.
( ) No aircraft of any kind is allowed to fly over the area up 2,500 feet.
( ) The U.S. Navy is searching for the operator of a drone that has been seen flying near a Washington state naval base at night since Feb. 8.
( ) What are you going to see at night unless you have an
infrared camera?
Navy looking for drone operator flying device around
Washington state base
Published February 27, 2016 Foxnews.com
(I) _________
A civilian employee of Naval Submarine Base Kitsap-Bangor reported seeing the drone, spokeswoman Silvia Klatman told Military.com.
According to the Navy, it is illegal to operate a drone above the base without the permission of the Navy. "It's our intent to support the investigation and prosecution of this reported act, and any others that may occur, in coordination with civilian law enforcement," Klatman said.
Military.com reported that agents interviewed families who lived in houses surrounding the base. (II) _______ Officials said the drones were seen operating at night. "It could be a hoax, but worst-case scenario, it could be clandestine, a foreign government, a cell," Al Starcevich, whose family's house is located between the base and Hood Canal in Washington, told the website. "The creepy thing is they' re only doing it at night. (Ill) ______ "
Starcevich told The Seattle Times that agents told him there had been repeated incidents around the base involving an alleged drone.
Naval Base Kitsap-Bangor's airspace was designated as "prohibited" by the FAA in May 2005, at the request of the Navy. (IV) ______ The prohibited area extends to the water across Hood Canal and the Navy-owned portion of Toandos Peninsula.
Doug O'Donnell, chief pilot at Avian Flight Center at Bremerton National Airport, said security forces are supposed to shoot down aircraft that violate the FAA riiles.
The Bangor base houses eight of the Navy's 14 ballistic-missile submarines, according to Military,com. Each can carry up to 24 missiles with multiple nuclear warheads.
The Defense Department has held countless classified exercises to counter possible drone attacks, The Seattle Times reported. Last year, one exercise included a Marine sniper shooting one down from a military helicopter,
(http://www.foxnews.com/us/2016/02/27/navy-looking-for-drone-operator-flying-device-around-washington-state-base.html)
Rental Business
Renting, also known as hiring, is an agreement where a payment is
made for the temporary use of a good, service or property owned
by another. A gross lease is when the tenant pays a flat rental
amount and the landlord pays for all property charges regularly
incurred by the ownership. The rental business in Brazil has grown
fantastically in a relatively short period of time and almost without
the general public noticing. Renting is not new in the country, and
it already covers more items than most consumers might think. For
many years it has been common for women to rent hats, dresses,
shoes and other items of clothing for weddings. As the Brazilian
car industry grew, auto rental agencies appeared by the dozens.
Agencies offering temporary help for offices or domestic purposes
have been around for quite a long time. But you can also rent items
such as furniture as well as decorative plants for home or office.
Perhaps the extreme in this area is a company which rents
complete new clothing for women and guarantees to exchange and
renew. (Adapted from an article by Tom Barnett, “Brazil Herald’s
Supplement”)
Rental Business
Renting, also known as hiring, is an agreement where a payment is
made for the temporary use of a good, service or property owned
by another. A gross lease is when the tenant pays a flat rental
amount and the landlord pays for all property charges regularly
incurred by the ownership. The rental business in Brazil has grown
fantastically in a relatively short period of time and almost without
the general public noticing. Renting is not new in the country, and
it already covers more items than most consumers might think. For
many years it has been common for women to rent hats, dresses,
shoes and other items of clothing for weddings. As the Brazilian
car industry grew, auto rental agencies appeared by the dozens.
Agencies offering temporary help for offices or domestic purposes
have been around for quite a long time. But you can also rent items
such as furniture as well as decorative plants for home or office.
Perhaps the extreme in this area is a company which rents
complete new clothing for women and guarantees to exchange and
renew. (Adapted from an article by Tom Barnett, “Brazil Herald’s
Supplement”)
Rental Business
Renting, also known as hiring, is an agreement where a payment is
made for the temporary use of a good, service or property owned
by another. A gross lease is when the tenant pays a flat rental
amount and the landlord pays for all property charges regularly
incurred by the ownership. The rental business in Brazil has grown
fantastically in a relatively short period of time and almost without
the general public noticing. Renting is not new in the country, and
it already covers more items than most consumers might think. For
many years it has been common for women to rent hats, dresses,
shoes and other items of clothing for weddings. As the Brazilian
car industry grew, auto rental agencies appeared by the dozens.
Agencies offering temporary help for offices or domestic purposes
have been around for quite a long time. But you can also rent items
such as furniture as well as decorative plants for home or office.
Perhaps the extreme in this area is a company which rents
complete new clothing for women and guarantees to exchange and
renew. (Adapted from an article by Tom Barnett, “Brazil Herald’s
Supplement”)
Para a questão, leia o texto seguinte e marque a opção correta.
The Bookstore's Last Stand
*Barnes & Noble is the largest book retailer in the United States.
(...) No one expects Barnes & Noble* to disappear overnight. The worry is that it might slowly wither as more readers embrace e-books. What if all those store shelves vanished, and Barnes & Noble became little more than a cafe and a digital connection point? Such fears came to the fore in eariy January, when the company projected that it would lose even more money this year than Wall Street had expected. Its share price promptly tumbled 17 percent that day.
Lurking behind all of this is Amazon.com , the dominant force in books online and the company that sets teeth on edge in publishing. From their perches in Midtown Manhattan, many publishing executives, editors and publicists view Amazon as the enemy — an adversary that, if unchecked, could threaten their industry and their livelihoods.
Like many struggling businesses, book publishers are cutting costs and trimming work forces. Yes, electronic books are booming, sometimes profitably, but not many publishers want e-books to dominate print books. Amazon's chief executive, Jeffrey P. Bezos, wants to cut out the middleman — that is, traditional publishers — by publishing e-books directly.
Which is why Barnes & Noble, once viewed as the brutal capitalist of the book trade, now seems so crucial to that industry's future. Sure, you can buy bestsellers at Walmart and potboilers at the supermarket. But in many locales, Barnes & Noble is the only retailer offering a wide selection of books. If something were to happen to Barnes & Noble, if it were merely to scale back its ambitions, Amazon could become even more powerful and — well, the very thought makes publishers queasy. (...)
Disponível em:http://www.nytimes.com/2012/01/29/business/barnes-noble-taking-on-amazon-in-the-fight-of-its-life.html?pagewanted=all>
Para a questão, leia o texto seguinte e marque a opção correta.
The Bookstore's Last Stand
*Barnes & Noble is the largest book retailer in the United States.
(...) No one expects Barnes & Noble* to disappear overnight. The worry is that it might slowly wither as more readers embrace e-books. What if all those store shelves vanished, and Barnes & Noble became little more than a cafe and a digital connection point? Such fears came to the fore in eariy January, when the company projected that it would lose even more money this year than Wall Street had expected. Its share price promptly tumbled 17 percent that day.
Lurking behind all of this is Amazon.com , the dominant force in books online and the company that sets teeth on edge in publishing. From their perches in Midtown Manhattan, many publishing executives, editors and publicists view Amazon as the enemy — an adversary that, if unchecked, could threaten their industry and their livelihoods.
Like many struggling businesses, book publishers are cutting costs and trimming work forces. Yes, electronic books are booming, sometimes profitably, but not many publishers want e-books to dominate print books. Amazon's chief executive, Jeffrey P. Bezos, wants to cut out the middleman — that is, traditional publishers — by publishing e-books directly.
Which is why Barnes & Noble, once viewed as the brutal capitalist of the book trade, now seems so crucial to that industry's future. Sure, you can buy bestsellers at Walmart and potboilers at the supermarket. But in many locales, Barnes & Noble is the only retailer offering a wide selection of books. If something were to happen to Barnes & Noble, if it were merely to scale back its ambitions, Amazon could become even more powerful and — well, the very thought makes publishers queasy. (...)
Disponível em:http://www.nytimes.com/2012/01/29/business/barnes-noble-taking-on-amazon-in-the-fight-of-its-life.html?pagewanted=all>