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On the surface, there is little to distinguish the Woolf Social Club from any other hipster
hangout in Seoul, South Korea. Customers perch on wooden stools at formica tables,
tapping on laptops while they sip their coffee. Records and cds line the walls, soft jazz
trickles from speakers. On the white wall above the bar, in big black letters, is the statement:
“More dignity, less bullshit”.
It is only on closer inspection that you realise this is more than just another coffee shop. On
the mugs are cartoon drawings of Virginia Woolf, an angry wolf roaring from her shirt. A
bookshelf contains South Korean feminist novels and works of self-help (titles include
“Lessons on Being Unmarried”) alongside “The Second Sex” by Simone de Beauvoir and
“The Handmaid’s Tale” by Margaret Atwood. On the wall is a poster for an exhibition of
feminist art at a nearby gallery.
“I wanted a space for like-minded women to meet and talk,” says Kim Jina, a 47-year-old
former advertising executive and politician who founded the café six years ago. Kim was
inspired by Woolf’s dictum that in order to write fiction, a woman needed “five hundred
[pounds] a year and a room with a lock on the door”. That is, financial independence and a
place to think. The café’s casual vibe is deliberate: she wanted to avoid creating barriers to
entry for women who were merely curious, rather than fully committed to the movement.
Besides, she adds, “If I limited myself to feminist customers, I could never make a living.”
South Korea, even its trendy capital, is a difficult place to be a woman. The wage gap
between the sexes is the highest in the rich world. Traditional expectations about gender
roles, beauty standards and the way women should conduct themselves remain pervasive.
“Misogyny surrounds you so naturally that you barely even notice it,” says Kim. “I had no
role models, so my idea of how a successful woman should be came straight from ‘Sex and
the City’.” For much of her 20s and 30s, she spent most of her money on make-up and
expensive handbags, partying every weekend and dreaming about meeting her version of
Mr Big, the rich, smooth-talking love interest of the show’s main character, Carrie.
“I never worried about misogyny because I thought being sexually attractive was a form of
power,” says Kim. “But eventually I realised that men with real power don’t wear make-up
and expensive dresses.” Her epiphany came when she was passed over for promotion in
favour of a male colleague. “My boss said, ‘He needs it more than you because he has a
wife and a child to take care of,’ and I realised that I had been wrong to think that all I needed
to do was work hard and be good at my job.”
Kim’s burgeoning feminism crystallised in the summer of 2016, after a woman was murdered
in a public toilet in an upmarket part of Seoul. The killer initially claimed that he had done it
because he had been ignored by women. “I lived right around the corner, and I thought: that
could have been me,” says Kim. Like many other women, she was upset by media coverage
that ignored the misogynist motives for his crime and blamed it entirely on his mental-health
problems.
The murder prompted South Korean women to come together, initially in online
communities, and discuss how to fight back against sexism. Then they took to the streets.
In 2018 there was a series of protests against the widespread practice of recording illegal
footage of women by hiding small cameras in public toilets or changing rooms.
Kim founded the Woolf Social Club in 2017. “I thought, we talk to each other on the internet,
but it would be good to have a physical space in which to do that,” she says. “If you walk
around Seoul, you see all these cafés aimed at couples, where women look pretty and lower
their voices. I wanted a space where they could raise them.”
[Fonte: Lena Schipper. “Virginia Woolf is inspiring South Korean feminists”. In: The
Economist, 09/05/2022,<http://www.economist.com/1843/2022/05/09/virginia-woolf-is-inspiring-south-korean-feminists>. Adaptado. Data de acesso: 27/08/2023.]